It's easy to see why our Sadie the Boiler Suit is so iconic.
With its classic jacket fit on top (a nod to the timeless denim jacket with a modern shrunken fit) and a slim, straight leg, this flattering piece can be worn fitted or sized up for a relaxed, slouchy look.
It works for the tall goddesses out there, just size up for extra length. Or the legs can be rolled up to fit a petite frame.
Sadie is perfect for casual outings, just pair with some crisp trainers or statement biker boots.
This classic Donna Ida jumpsuit is inimitable.
See for yourself: check out our Sadie timeline below.
December 2015: The Original Sadie Launch
In December 2015, Sadie was launched as part of the Donna Ida SS16 collection. At the time, Donna Ida explained that the collection fused cool shapes and retro washes, which was a new direction for denim.
Donna said: "Sadie The Boiler Suit creates an iconic silhouette with a slouchy denim shape adding a nonchalant look for the modern girl."
For the launch, we were joined by a star-studded guest list of influential fashionistas including Vestiaire's co-founder Fanny Moizant
, stylist Chloe Beeney
, Rotten Roach's Marissa Montgomery, Harper's Bazaar's
Jo Glynn Smith, Stylist's
Koulla Sergi, fashion bloggers LornaLuxe
, Camila Carril
, Nina Suess
, FashionOne's Stefanie Jones
, Forward PR's Courtney Blackman
, fashion and beauty editor Lisa Haynes
, designer Simeon Farrar
and Serge Denime's Oliver Proudlock
Plus artist Daisy Emerson was on hand to to personalise each Sadie with with hand-painted details and bright, bold patches.
Check out more from the launch at Rolls-Royce in London here.
January 2016: Sadie in our SS16 Look Book
After launching Sadie in December 2015, we had our SS16 look book styled by Fiona Rubie, art directed by Creative Director Christopher Whale and shot by renowned Fashion Photographer Jonathan Glynn-Smith.
It featured this eye-catching image of Sadie (although we wouldn't recommend painting with this boiler suit on!).
See the full look book here.
October 2016: New Washes Added
As part of Donna Ida's 10th birthday celebrations in October 2016, we released Sadie in two new washes: Dark Days
Sadie in Milk
Sadie in Milk
Sadie in Milk
To mark this decade milestone, Donna Ida customers were invited to attend a very special VIP event at our Chelsea and Belgravia boutiques.
Read more about the evening here.
March 2022: Celebrating 6 Years of Sadie
In March 2022, we celebrated 6 amazing years of Sadie with this blog post
Our team still can't believe how you much you all love this iconic boiler suit and we shared some of our favourite ways that you've worn it!Here's to many more years of amazing Sadie!
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