DONNA IDA SS16 Look Book

Welcome to DONNA IDA’s SS16 Look Book which this season was styled by Fiona Rubie, art directed by Creative Director Christopher Whale and shot by renowned Fashion Photographer Jonathan Glynn-Smith.

DONNA IDA_SH8_Ida milk Margot culotte _BELLA FREUD 1970_071 Jumpers from Bella Freud with IDA Margot Culottes
DONNA_IDA_SH1_J brand genesis jeans_R13_Bowie_Tee_Ravn-Jacket_225_V2 J Brand Genesis Jeans with R13 Bowie Tee Ravn Jacket
DONNA_IDA_SH2_Ida blackest rizzo jeans_IRO_Top_035_V2 IRO Top & IDA Rizzo in Blackest
DONNA_IDA_SH3_Ida Ramona culotte pinafore _032 IDA Ramona Culotte Pinafore

The world is a catwalk and the mood of the season can be defined as ‘off-duty’ which is perfectly captured by our two models who are behind the scenes at a photo shoot styled simply in true blue denim and directional separates. The trends are heavily influenced by the 60s and 70s with IDA’s Ramona Pinafore Culotte, IDA’s Sadie the Boiler Suit and Current/Elliott’s dress being key shapes for the season to achieve that all-in-one denim look. The styling is minimal with Farrah Fawcett inspired hair and retro roller skates to add to the cool and iconic look.

DONNA_IDA_SH4_Brockenbow navy pant _Bella_Freud_Night_Music_Jumper_025 Bella Freud Night Music Jumper & Brockenbow Pant
DONNA_IDA_SH5_Frame empire skinny_IDA_Sophia in Cannes Blouse_047 Frame Denim Empire Skinny & IDA Sophia in Cannes Blouse
DONNA_IDA_SH7_motherdenim flare_029_BELLA_FREUD_BLONDES_Knit Mother Denim Flare & Bella Freud Jumper
SH13_Paige_starjeans_098_V2 Both wearing IDA Blouses & Paige Jeans
SH9_Sundry anchor jogger_014 Sundry Anchor Jogger

Pretty pastels add a sugary sweet finish in the softest cashmere with stripes and slogans packing a punch from DONNA IDA and Bella Freud to team with high-waisted culottes or skinnies. For a more boho look, delicate and feminine sheer blouses from DONNA IDA, Joie and Mes Demoiselles add high fashion frothiness to your pale blue and soft white jeans with off the shoulder styles, fringing, embroidery, tassels, ruffles and pretty prints.

SH10_Ida honor bright vintage jeans_082 Donna Ida Jumper & IDA Honor Jeans
SH14_Rachel Comey skirt _016 Rachel Comey Skirt
SH15_Brockenbow embellished boyfriend _006_V2 Brockenbow Embellished Boyfriend Jeans


SH23_Simeon Farrah lamb paint tee_066_V2 Simeon Farrah Lamb Paint Tee
SH16_J brand Demi flares _030_V3 J Brand Demi Flares

Take inspiration from the Prairie trend with plaited hair but bring it up-to-date with soft pastel eye makeup and neutral lips. Backstage, you’ll always find a hint of rebellion with graphic tees from R13 and NLST, providing a rock n roll edge to wear with skinny jeans or slouchy boyfriend styles. Finish off with smoky eyes and sexy tousled hair inspired by Debbie Harry. Watch out for new names this season from denim brand Brokenbow who’s signature styles are slouchy pants and embellished jeans; NLST bring army inspired pieces and ENES introduce the most buttery soft suede jackets while key denim pieces for true fashionistas come from Rachel Comey.

SH17_Green Suede Jacket_097_V2 Enes Green Suede Jacket
SH17_Mes demoiselles Byzantine dress_122_V2 Mes Demoiselles Byzantine Dress
SH19_Nlst Navy utility jogger_045_V3 Nlst Navy Utility Jogger
SH20_R13 alison mended blue crop_024 R13 Army Top
SH21_Ida summer in the city grey jumper_050_V2 Donna Ida Summer in the City Jumpers
SH22_My Sunday morning romper_052_V3 My Sunday Morning Romper
IDA Sadie the Boiler Suit IDA Sadie the Boiler Suit

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