Style Insider - Stylist Martha Ward

We have a style crush on Martha Ward, she's a shopaholic who lives and breathes fashion. Having worked at Tatler and completed projects for Vogue, she's picked up a wardrobe to die for including beautiful stand-out accessories. Martha shares her fashion finds on her website MarthaMagpie.com and is currently a freelance stylist spliting her time between exciting fashion projects and dressing actors for the red carpet.  Martha invited us into her South-West London flat to share her wardrobe with us, so we had a few questions to ask her.

 Martha Ward, MarthaMagpie.com, Bella Freud Jumper, IDA Rizzo in Milk, white jeans, skinny jeans, Donna Ida, fashionMartha wears Bella Freud Jumper and IDA Rizzo in Milk

DONNA IDA: What makes up your modern wardrobe?

Martha Ward: 'A lot of blouses, pencil skirts, an abundance of lace, stacks of denim, day dresses, culottes and ribbons galore.'

Martha Ward, MarthaMagpie.com, Bella Freud Jumper, IDA Rizzo in Milk, white jeans, skinny jeans, Donna Ida, fashion

DONNA IDA:  Who are your fashion icons?

Martha Ward: 'Grace Kelly, Francois Hardy, a young Mia Farrow and Lee Radziwill.'

MarthaWard, MarthaMagpie.com, Joie Blouse, Frame Denim, skinny jeans, blue jeans, Donna Ida, fashionMartha wears Joie Blouse and Frame Denim De Jeanne in Columbia Road

DONNA IDA: Where is your hometown? Does this influence your style?

Martha Ward: 'London is my hometown. I am influenced by London to some degree yes, but also by visuals I see in films, in magazines, and around and about in other cities – be that Paris or Edinburgh or anywhere I happen to be.'

Martha Ward, MarthaMagpie.com, Mauro Grifoni Top, IDA Mabel in Bright Vintage, denim, skinny jeans, blue jeans, Donna Ida, fashionMartha wears Mauro Grifoni Top and IDA Mabel in Bright Vintage

DONNA IDA: What is your go-to style of jeans? How will you be styling them this season?

Martha Ward: 'I still love a skinny crop. Faded denim is my current addiction. Always with a little white blouse – preferably with a collar and a lace trim or broderie detail. And then there’s the boyfriend jean – always a great default as they are so easy to throw on and you don’t have to think about it. It’s my lazy option. Layered with a vest (I can’t not wear a vest) and a nice loose cashmere knit.'

Martha Ward, MarthaMagpie.com, Simeon Farrar Jumper, J Brand Stack Skinny, denim, jeans, skinny jeans, Donna Ida, fashion Martha wears Simeon Farrar Jumper and J Brand Stack Skinny in Heaven

DONNA IDA: What are your three favourite fashion brands?

Martha Ward: Chloe. Valentino. Del Pozo.

DONNA IDA: What will be your one key statement piece for AW14?

Martha Ward: 'A blanket! A really chunky, sizeable, preferably printed number that I shall wrap around myself when the days and nights draw in. À la Burberry.'

Martha Ward, Leon & Harper Tally Top, checkered, peplum, IDA Rizzo in Foggy London, denim, skinny jeans, grey jeans, Donna Ida, fashionMartha wears Leon & Harper Tally Top and IDA Rizzo in Foggy London

DONNA IDA: If you could only buy one staple item this winter what would it be?

Martha Ward: 'A fabulous embellished dress as I’m crazy for embellishement. Preferably by Erdem.'

Martha Ward, Leon & Harper Tally Top, checkered, peplum, IDA Rizzo in Foggy London, denim, skinny jeans, grey jeans, Donna Ida, fashion

DONNA IDA: What are your style highs and style lows?

Martha Ward: 'I don’t adhere to trends so my buys tend to more classic, staple pieces as opposed to an ‘of the moment’ item, so I guess the benefit of that is that it isn’t so disposable at the end of the season. That’s got to be a high. The low is that I veer towards either looking granny-like or child-like and that’s a very acquired taste I suspect!'

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Written by Claire Etchell PR & Marketing Manager at Donna Ida and blogger for NakedPRGirl.