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J Brand Branding  


The brand behind the biggest denim must-haves (that have spawned a thousand imitators), J Brand pride themselves on fusing quality fit with sophisticated style. Launched in 2004, founders Jeff Rudes and Susie Crippen eschewed the trend for overly embellished denim and created a style revolution with their quality, lust-worthy designs, that soon found a place in the heart of fashion editors and celebrities a-like. Rudes emphasis on perfect fit, ensuring every style fit the contours of a woman's body to a tee, has ensured that J Brand have continued to be the go-to brand for stylish and simple denim. The first pioneer the skinny jean, J Brand have gone from one style hit to another with iconic styles such as the Houlihan, 811, Maria, Major, Aidan, Grayson; and fabrications such as Stocking, Luxe Sateen and Photo Ready.  

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