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IDA Branding  



IDA is the iconic denim brand created by Donna Ida Thornton. Drawing on British elegance and sophistication, the range includes classic styles with a contemporary aesthetic and directional pieces for an achingly cool take on the way a modern woman dresses. Key styles include Ivy the High Rise Skinny, Jeanie the High Rise Cigarette, Rizzo the High Rise Ankle Skinny, Mabel the High Rise Ankle Crop, Adelaide the High Rise Flare, Downtown Dazzler the Relaxed Skinny, Honor the Low Rise Skinny, Gypsy the Relaxed Bootcut Jeans, Kate the Great Festival Short, Ella the Skirt, Sadie the Boiler Suit, Margot the Culotte and Ramona the Culotte Pinafore. To complement your IDA jeans, shop the DONNA IDA Collection.

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