McArthurGlen Partners with Donna Ida for ‘The Art of Denim’

Jean queen Donna Ida Thornton launching a pop-up shop at McArthurGlen Cheshire Oaks Designer Outlet.

 McArthurGlen, Europe’s leading owner, developer and manager of designer outlets, kicks off its first ever Europe-wide campaign, ‘The Art of Denim’ on 5 October in the UK, and today announces their exclusive partnership with DONNA IDA.

Donna Ida Thornton will bring her unique denim concept, showcasing a selection of premium denim labels, including her own ‘IDA’ brand to the North of England in the form of a DONNA IDA pop-up shop at Cheshire Oaks Designer Outlet, for a limited time only.

donna ida, london fashion, london style, donna ida thornton, mcarthurglen, partners, skinny jeans, blazer, jacket, blouse, blouse jacket, tuxedo jacket, heelsJean Queen - Donna Ida Thornton

Donna Ida Thornton is a self-confessed denim addict who, after experiencing frustrating denim shopping experiences, set up her own DONNA IDA boutique to help women find jeans that make them look, and feel great, every day of the week. McArthurGlen’s ‘The Art of Denim’ campaign plays tribute to an iconic fashion staple that transcends seasons, year and decades – a key foundation in the modern wardrobe, making it a great fit for DONNA IDA’s philosophy.

From 5th to 20th October, McArthurGlen’s six UK designer outlets will launch a creative schedule of denim activity. Highlights include a ‘share zone’ which will screen live feeds of street-style shots uploaded by shoppers on instagram using the #ArtOfDenim, an exclusive free denim tote bag  which shoppers will be able to customise with their own personal designs, and a bespoke monogramming and embroidery service. 

Throughout the campaign, McArthurGlen will offer shoppers further savings on renowned denim labels, including Replay, Calvin Klein Jeans, The Kooples, Diesel, Guess and Levi’s, who are celebrating their 150 year brand anniversary this year. Brands including Reiss, Ted Baker, Lacoste and Jaeger will also be participating in exclusive promotions, enabling shoppers to style their complete denim look.

Last year, McArthurGlen Designer Outlet centres sold more than five million items of denim-wear – that’s nearly 600 for every hour of the year.

Julia Calabrese, CEO, McArthurGlen Group says: “The Art of Denim campaign is about making shopping fun and stimulating, creating a retail experience rooted in fashion history, and one that demonstrates that our centres offer the most sought-after names in the world of fashion. I’m delighted that Jean Queen Donna Ida Thornton is joining us for the campaign; the pop up will bring new designer denim names to McArthurGlen plus expert advice to make sure you can find your perfect pair of jeans.”

Donna Ida Thornton, CEO, DONNA IDA added: ‘I’m so excited to be popping up in McArthurGlen Cheshire Oaks Luxury Quarter in October; it’s an ideal place for a DONNA IDA boutique. Denim is a staple piece in the modern wardrobe; working in any season and taking you effortlessly from day to night so everyone should have a ‘go-to’ pair of jeans in their wardrobe. The pop up will stock an edit of my favourite brands plus a selection of my own range, IDA – a collection of high-waisted jeans which celebrates an iconic silhouette.’ 

DonnaIda Pop Up shop will be open in the Luxury Quarter at McArthurGlen on the following dates:

Saturday 5th - Sunday 12th October

Saturday 19th - 20th October

If you are interested in joining our temporary Donna Ida team - email claire@donnaida.com with your CV and covering letter. Check our careers page for more details.