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Donna Profile

Donna Ida is the brainchild of self-confessed denim addict Donna Ida Thornton. The first Donna Ida boutique opened in Chelsea in October 2006, with the brand subsequently growing to include three more boutiques, an online store and a strong base of loyal customers and fans who have embraced the concept of a specialist denim emporium.

At Donna Ida, the focus is on great service, knowledge and style; we stock an evolving line of top denim labels in sizes 23 to 34. We believe that finding the right pair of jeans is all about the individual, which is why we offer a hand-selected collection that not only is on trend, but will flatter every type of body shape. We offer advice in the form of our denim clinic, either as an in-store appointment or helpful videos on our website, and also offer a tailoring service to ensure your new jeans fit you perfectly.

Denim is about confidence, comfort and style, and Donna Ida strives to bring all three aspects together into a unique and pleasurable shopping experience. 

We offer a full range of professional tailoring services to ensure that your jeans fit you perfectly. Donna Ida can arrange alterations with our tailor for you if you know what length you would like your jeans. We do recommend that if it is your first online purchase with us that you have your jeans professionally pinned and hemmed so we know you have the correct dimensions for subsequent purchases/alterations. Please note if we do arrange to have your jeans altered they cannot be returned or exchanged. If you would like us to hem or alter your jeans with an online purchase, please email customercare@donnaida.com