Donna Ida opens the Art of Denim Pop-up with McArthurGlen

Last Friday Jean Queen Donna Ida Thornton's took her denim destination concept on the road to launch a Donna Ida pop-up shop at McArthurGlen Cheshire Oaks as part of their Art of Denim campaign.

donna ida, london fashion, london style, pop up shop, donna ida thornton, denim queen, jean queen, McArthurGlen Cheshire Oaks, Art of Denim campaignJean Queen Donna Ida Thornton wears IDA Bobby Dazzler Boyfriend Jeans & IDA Zipping Out of Africa Perfect Shirt

The pop-up is open until 20th October and contains an edit of the top selling brands from Donna Ida with a selection of new and past season pieces beautifully displayed in the centres Luxury Quarter.

donna ida, london fashion, london style, pop up shop, donna ida thornton, denim queen, jean queen, McArthurGlen Cheshire Oaks, Art of Denim campaignThe Donna Ida pop-up sits within the Art of Denim campaign where customers can take part in badge making, have their new jeans monogrammed and enter a competition to win a £1,000 shopping spree.

donna ida, london fashion, london style, pop up shop, donna ida thornton, denim queen, jean queen, McArthurGlen Cheshire Oaks, Art of Denim campaignThe Donna Ida Art of Denim pop-up up shop in McArthurGlen Cheshire Oaks

The on-site monogramming service in the Art of Denim will make your jeans unique with your choice of letters and colours while you wait.

donna ida, london fashion, london style, pop up shop, donna ida thornton, denim queen, jean queen, McArthurGlen Cheshire Oaks, Art of Denim campaignDonna opted to have 'IDA' and 'Jean Queen' embroidered onto her jeans.

donna ida, london fashion, london style, pop up shop, donna ida thornton, denim queen, jean queen, McArthurGlen Cheshire Oaks, Art of Denim campaign

Donna Ida 's philosophy of creating the modern wardrobe with jeans as a staple fashion item worked perfectly with the Art of Denim campaign that pays tribute to the iconic foundation piece.

donna ida, london fashion, london style, pop up shop, donna ida thornton, denim queen, jean queen, McArthurGlen Cheshire Oaks, Art of Denim campaignAll smiles! The McArthurGlen team on opening day.

donna ida, london fashion, london style, pop up shop, donna ida thornton, denim queen, jean queen, McArthurGlen Cheshire Oaks, Art of Denim campaignJean Queen Donna Ida Thornton & Head of Multi Channel Claire MacGregor were on hand to offer the unique Denim Clinic service.

Donna Ida Pop Up shop will be open in the Luxury Quarter at McArthurGlen Cheshire Oaks on the following dates:

Saturday 5th – Sunday 12th October

Saturday 19th – 20th October