The eagerly awaited return of ultimate leisurewear clothing has arrived as Speedway is officially back! This British heritage leisurewear brand has relaunched it's iconic collection of sweats for women and men, charmingly produced in the exact same factory that was used for the brand's first line in the 80s. The brand, made exclusively in England, uses techniques which go back 100 years to produce the very best of British excellence.
Speedway originally took the UK by storm after it's launch in London in 1986. The celebrity following of Kylie Minogue and Take That ensued a frenzy of young women and men clambering over the newest lines. We can all remember spinning around our living room to 'Better The Devil You Know' in our Speedway bottoms and off the shoulder jumpers can't we? No, just us?
The brand soon became synonymous with high comfort, quality and trend and these famed attributes are still the centre of the brand's status all these years on. For the new line, contemporary cuts, styles and colours redesign the original hero pieces and propel Speedway into 2014 while loyally retaining its signature high-end leisurewear look. At least us looking chic in our Speedway sweats gives us one reason to work out ... or lounge around, yes lounge around ...Speedway is our go-to perfect lounge wear! We got our hands on Speedway's Sales Director & Partner, Jonathan Judah, to find out his fashion views, favourite things and a sneak peak into the background of the brand itself.
DONNA IDA: Who is your Denim Icon?
Jonathan Judah: Adriano Goldschmidt – he is a true denim guru, the man behind some of the most well-known denim labels such as Diesel, AG, Goldsign.
DONNA IDA: Where in the world are girls best dressed? What kind of style do you admire?
Jonathan Judah: It has to be here in London with the confidence and different mix of cultures. Casual chic is a great style, looks effortless yet cool.
DONNA IDA: Where do you see the future of denim?
Jonathan Judah: There will always be a place for denim in the market. It is the most functional single item of clothing, simply timeless.
DONNA IDA: Which style of jeans is your favourite?
Jonathan Judah: My favourite jean style for women is the skinny jean, it's so flattering for every shape and for men I prefer the classic slim leg.
DONNA IDA: Where is your hometown?
Jonathan Judah: London.
DONNA IDA: Where is your favourite place to unwind?
Jonathan Judah: Definately Thailand, it's such a beautiful relaxing place.
DONNA IDA: What’s on your iPod at the moment?
Jonathan Judah: A little bit of everything……I like a broad mixture of music from Bob Dylan classics to Avicii.
DONNA IDA: What’s your favourite food?
Jonathan Judah: Anything Asian.
DONNA IDA: Where do you like to shop?
Jonathan Judah: Wherever I happen to be at that time – I am a classic impulse buyer.
DONNA IDA: How did you get started?
Jonathan Judah: I left school at 19 and got my first job for a men's tie manufacturer, working in the stock room! I then moved onto Yves Saint Laurent menswear and at age 25 started Prelude London.
DONNA IDA: Where is your Head Office?
Jonathan Judah: On Finchley Road, North West London.
DONNA IDA: What inspires you?
Jonathan Judah: Sunshine and the feeling you get on a warm Summer day.
DONNA IDA: What is your business mantra?
Jonathan Judah: Two things, honesty and fairness. These are so important and they work both ways.
DONNA IDA: If you weren’t a Sales Director/Partner what would you do?
Jonathon Judah: I would learn to be a better chef - cooking is a secret love of mine.
DONNA IDA: Describe your style highs and lows?
Jonathan Judah: A particular high for me was my Romeo Gigli jacket from 1980 which I still can’t get rid of! A low would maybe those patch jeans from when I was a teenager!
DONNA IDA: What advice would you give to a younger you?
Jonathan Judah: To stay true to your own style
DONNA IDA: What's next?
Jonathan Judah: Taking Speedway to being a global brand of course