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Donna Ida

THE ULTIMATE DESIGNER DENIM DESTINATION

How to Wear Margot the Culotte

How to Wear Margot the Culotte

At this time of year I know exactly what I want to wear; I’m looking for blue jeans that show a flash of Summer skin with cool silk tops and easy cashmere jumpers. IDA Margot the Culotte is the perfect style; it’s nice and high-waisted which cinches in to give shape so you can tuck tees and...
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Donna's Diary - Jeans for Genes Denim Drive

Donna’s Diary – Jeans for Genes Denim Drive

Who knew that jeans could raise money for charity? Yes it is true! The charity in question is Jeans for Genes, an inspirational charity who raise much needed cash for children with genetic disorders which I’ve been working with for ten years since I opened DONNA IDA as one of their patrons. I’ve completed a range of challenges...
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How To Rip, Distress & Fray Your Jeans

How To Rip, Distress & Fray Your Jeans

Ripped jeans are current, cool and define effortless style. Banish all thoughts of bad 80s stonewashed denim and think cool edgy denim teamed with designer heels, a simple tee and chic jacket to take you safely from day to night. Denim is such a hard wearing fabric so rips, distressing or fraying can work on any style, from skinnies to...
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Style Insider Made In Chelsea's Rosie Fortescue

Style Insider Made In Chelsea’s Rosie Fortescue

Rosie Fortescue is a born multi-tasker, which is a handy skill given her busy schedule which means she effortlessly switches from filming Made in Chelsea to attending fashion shows, writing her own blog and running her jewellery business. Rosie is part of the original cast of the BAFTA award winning TV show Made in Chelsea, which incidentally...
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Style Insider Harper's Bazaar's Jo Glynn-Smith

Style Insider Harper’s Bazaar’s Jo Glynn-Smith

Jo Glynn-Smith is capable of answering all of our prayers with her knowledge of fashion, access to luxury brands and understanding that how we dress can impact how we feel. As the Commercial Director of Harper’s Bazaar, she is one heeled step ahead of the trends, so it is not surprising she is often found...
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Style Insider with Fashion Editor Nini Khatiblou

Style Insider with Fashion Editor Nini Khatiblou

Nini Khatiblou is the kind of girl you want to hang out with; she’s cool, stylish and she’s a girl’s girl. Her gorgeous flat in Primrose Hill is a Fashion Editor’s paradise; all white walls, vintage knick knacks in every room, and importantly a wine rack filled with the promise of a fun night in....
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Style Insider - Jodie Comer

Style Insider – Jodie Comer

There are two things that you notice when you meet actress Jodie Comer; first that she is exceedingly pretty with delicate doll-like features and second that she is from Liverpool with a soft accent and down-to-earth nature. Jodie is best known for her role as Chloe in My Mad Fat Diary before she starred as...
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Style Insider - Francesca The Method

Style Insider – Francesca The Method

Francesca The Method or Francesca Giacomini to her friends is the modern powerhouse in a perfectly formed package. Francesca’s ‘The Method’, quite simply encompasses work out plans designed to tone you, and her diet advice will cleanse you into the ultimate Goddess. She’s answered the prayers of the London elite with her fitness and diet...
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Donna Ida Ramona Forever Culotte Pinafore Launch

Donna Ida Ramona Forever Culotte Pinafore Launch

New style Ramona is a directional move-on from IDA’s best-selling Margot Culotte. Ramona The Culotte Pinafore in 60s Bardot has a retro wide leg shape with a sweet pinafore creating a contemporary aesthetic. The wash is a vintage blue named after 60s bombshell Brigitte Bardot and the bronze hardware adds a traditional feel. This style...
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Style Insider - Coco's Tea Party Ella Gregory

Style Insider – Coco’s Tea Party Ella Gregory

Ella Gregory is perhaps better known as Coco’s Tea Party, the lifestyle blog she founded in September 2006 where she inspires fashion savvy young professionals. Ella’s been on our denim radar for a while since we chatted to her on the business of blogging and love of classic skinnies, and so we couldn’t wait to shoot her for...
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Street Style - Peony Lim

Street Style – Peony Lim

Peony Lim is flawless. She’s the girl with the long dark hair, natural makeup and an easy, breezy effortless style. It is this perfection that has garnered her a legion of loyal followers through her blog and brought her high fashion collaborations with the likes of Chanel. On the day of our shoot, the sun...
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Style Insider - Vestiaire Collective's Fanny Moizant

Style Insider – Vestiaire Collective’s Fanny Moizant

Fanny Moizant is a co-founder of Vestiaire Collective, one of the most exciting and rapidly expanding fashion businesses in the modern day. If you’ve not heard of it, then where have you been hiding? The idea is very simple, a website that sells pre-loved designer clothing. We all know the one that got away; that...
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DONNA IDA SS16 Look Book

DONNA IDA SS16 Look Book

Welcome to DONNA IDA’s SS16 Look Book which this season was styled by Fiona Rubie, art directed by Creative Director Christopher Whale and shot by renowned Fashion Photographer Jonathan Glynn-Smith. The world is a catwalk and the mood of the season can be defined as ‘off-duty’ which is perfectly captured by our two models who...
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Street Style - Stelouche Babouche - Estelle Pigault

Street Style – Stelouche Babouche – Estelle Pigault

Estelle Pigault epitomises French style with a cool, edgy and nonchalant look which has resulted in thousands of followers on Instagram. Her blog Stelouche Babouche seeks to reinterpret catwalk outfits for real life, making her a London street style icon. Here she styles her favourite denim looks from Donna Ida. Estelle wears IDA Sadie Denim Boiler Suit and...
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