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Donna Ida

THE ULTIMATE DESIGNER DENIM DESTINATION

Introducing DIPS - DONNA IDA Personal Shopping

Introducing DIPS – DONNA IDA Personal Shopping

If you love fashion but are short on time, our new DONNA IDA Personal Shopping service may be your style saviour. DIPS takes all the stress out of shopping by hand-selecting the perfect pieces for your modern wardrobe. Jean Queen Donna Ida Thornton will use her expertise to inject fashion-forward styles which will energise your existing wardrobe.   Here’s how it...
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How To Make The Whisk & Spoon Jeans Shaped Cookies

How To Make The Whisk & Spoon Jeans Shaped Cookies

If you are shopping in a DONNA IDA boutique over the next couple of months, prepare for the cutest denim inspired biscuits to take away with your new jeans. These beautiful (and tasty) denim shaped treats are the work of Jessica Ridler and you get cookies with every purchase. We caught up with Jessica to...
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Donna's Diary - Meeting Mary Portas for What Britain Buys

Donna’s Diary – Meeting Mary Portas for What Britain Buys

I’m sure, that like me, you’ll be addicted to watching Mary Portas’ new Channel 4 show ‘What Britain Buys’ which delves into our shopping habits, revealing all the trends and changes over recent years. I was delighted when Mary asked me to take part in the programme which was filmed last week at DONNA IDA...
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Style Insider Belle & Bunty

Style Insider Belle & Bunty

Alice and Hannah are the best of friends and it is this ‘girl squad’ spirit which shines through everything they do from their bridal & made-to-order brand Belle & Bunty to their inspirational social media channels. Alice and Hannah are first and foremost fashion designers and after both getting married and designing their wedding dresses...
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Style Insider Illustrator Daisy Emerson

Style Insider Illustrator Daisy Emerson

Daisy Emerson is the super cool artist, illustrator and sign writer who we enlisted to hand paint names and initials on IDA Sadie the Boiler Suit at our recent launch at Rolls-Royce. Living and working from her East London flat, she’s creative and passionate, surrounded by art within her modern space. After studying at Central Saint Martin’s, she’s worked with brands including Facebook,...
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HACKS - How a fashionista packs for a getaway

HACKS – How a fashionista packs for a getaway

When Donna Ida Thornton added the Hold Me Tote Bag to her IDA SS16 collection, we wanted to know how the pros packed for holiday so we asked fashion blogger LornaLuxe for her style secrets when packing for holiday. The Hold Me Tote Bag in denim is the perfect hand luggage to take on the plane (stacks of room for...
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How to Release the Hem of your Jeans

How to Release the Hem of your Jeans

The fash pack have been busy fraying, distressing and ripping their jeans, but now there’s a new trend on the horizon. Releasing the hems on your jeans adds a cool, raw effect to your denim and has been spotted on street style influencers plus designer catwalks for AW16. Customising your jeans by unpicking the hems is a super easy...
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How to Wear Margot the Culotte

How to Wear Margot the Culotte

At this time of year I know exactly what I want to wear; I’m looking for blue jeans that show a flash of Summer skin with cool silk tops and easy cashmere jumpers. IDA Margot the Culotte is the perfect style; it’s nice and high-waisted which cinches in to give shape so you can tuck tees and...
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Donna's Diary - Jeans for Genes Denim Drive

Donna’s Diary – Jeans for Genes Denim Drive

Who knew that jeans could raise money for charity? Yes it is true! The charity in question is Jeans for Genes, an inspirational charity who raise much needed cash for children with genetic disorders which I’ve been working with for ten years since I opened DONNA IDA as one of their patrons. I’ve completed a range of challenges...
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How To Rip, Distress & Fray Your Jeans

How To Rip, Distress & Fray Your Jeans

Ripped jeans are current, cool and define effortless style. Banish all thoughts of bad 80s stonewashed denim and think cool edgy denim teamed with designer heels, a simple tee and chic jacket to take you safely from day to night. Denim is such a hard wearing fabric so rips, distressing or fraying can work on any style, from skinnies to...
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Style Insider Made In Chelsea's Rosie Fortescue

Style Insider Made In Chelsea’s Rosie Fortescue

Rosie Fortescue is a born multi-tasker, which is a handy skill given her busy schedule which means she effortlessly switches from filming Made in Chelsea to attending fashion shows, writing her own blog and running her jewellery business. Rosie is part of the original cast of the BAFTA award winning TV show Made in Chelsea, which incidentally...
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Style Insider Harper's Bazaar's Jo Glynn-Smith

Style Insider Harper’s Bazaar’s Jo Glynn-Smith

Jo Glynn-Smith is capable of answering all of our prayers with her knowledge of fashion, access to luxury brands and understanding that how we dress can impact how we feel. As the Commercial Director of Harper’s Bazaar, she is one heeled step ahead of the trends, so it is not surprising she is often found...
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Style Insider with Fashion Editor Nini Khatiblou

Style Insider with Fashion Editor Nini Khatiblou

Nini Khatiblou is the kind of girl you want to hang out with; she’s cool, stylish and she’s a girl’s girl. Her gorgeous flat in Primrose Hill is a Fashion Editor’s paradise; all white walls, vintage knick knacks in every room, and importantly a wine rack filled with the promise of a fun night in....
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Style Insider - Jodie Comer

Style Insider – Jodie Comer

There are two things that you notice when you meet actress Jodie Comer; first that she is exceedingly pretty with delicate doll-like features and second that she is from Liverpool with a soft accent and down-to-earth nature. Jodie is best known for her role as Chloe in My Mad Fat Diary before she starred as...
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