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Donna Ida

THE ULTIMATE DESIGNER DENIM DESTINATION

DONNA IDA 1973 Collection at The Ivy Soho Brasserie

DONNA IDA 1973 Collection at The Ivy Soho Brasserie

London Fashion Week is a hotly anticipated occasion as the city buzzes with the arrival of fresh new looks, hot heels, fabulous gossip and cocktail parties galore. This season, Donna Ida Thornton’s AW17 ’1973 Collection’ celebrates retro styles with Californian vibes and soft, feminine styling. Donna celebrated the launch of the new collection at The Ivy Soho Brasserie...
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Style Insider - Lisa Haynes

Style Insider – Lisa Haynes

For SS17, Donna Ida Thornton’s collection is International Denim Jet Set and editor Lisa Haynes epitomises this lifestyle. Lisa lives and breathes fashion with her finger on the pulse working in the heart of London; she’s trend savvy, cool and stylish. She’s also a modern women who has a passport and is not afraid to...
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DONNA IDA SS17 Look Book International  Jet Set

DONNA IDA SS17 Look Book International Jet Set

Donna Ida Thornton’s SS17 collection International Denim Jet Set is inspired by modern women who work, travel and enjoy life using a capsule wardrobe of cool jeans, statement blouses and sumptuous cashmere. Donna Ida Thornton said; “International Denim Jet Set is an edit of the modern wardrobe with all the key pieces to take you...
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Style Insider - Model & Influencer Tess Montgomery

Style Insider – Model & Influencer Tess Montgomery

Tess Montgomery is a breath of fresh air; she’s bright, bubbly and exudes the kind of confidence that confirms she is in control of her world. Hailing from beautiful Sweden, she’s a model working in London with a fashion blog that has just reached the magic ten year mark. Her attitude is hardworking with a...
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Style Insider AmyNevFashionDiaries

Style Insider AmyNevFashionDiaries

Amy Neville travels the world as an international model and lives in London where she constantly seeks to inspire us with her fashion choices through her blog AmyNevFashionDiaries. Her behind the scenes approach, high flying lifestyle and sartorial choices have led to an army of fans on Instagram and YouTube who follow her every move...
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How to Wear IDA Eliza The Dungarees

How to Wear IDA Eliza The Dungarees

Last month we celebrated our birthday in style marking A Decade of Denim with a special new style called IDA Eliza the Relaxed Dungaree in Plum Jam and in this blog post we’ll show you ways to style it. Donna opened her Chelsea boutique ten years ago and  is pictured below on the day of the 10th Birthday...
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A Decade of Denim at The Hari with Bloom Gin

A Decade of Denim at The Hari with Bloom Gin

Last week we celebrated A Decade of Denim in spectacular style with a party at The Hari in Belgravia with refreshing cocktails from Bloom Gin. 11th October 2016 marked ten jeans-filled years since Donna opened the doors to her first denim boutique in the heart of fashionable Chelsea. The Hari was the perfect location on...
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A Decade of Denim - 10 Years of Skinny Jeans

A Decade of Denim – 10 Years of Skinny Jeans

We’re celebrating ten years since Donna opened her first denim boutique in Chelsea on Draycott Avenue in 2006. It was also in 2006 that skinny jeans started to become the modern style staple that we all know and love, so to mark the occasion, we’ve asked our favourite denim fashionistas all about their first encounters with the skinny....
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Style Insider Blogger & Influencer Eimear Varian Barry

Style Insider Blogger & Influencer Eimear Varian Barry

Eimear Varian Barry is a very modern woman; she’s a mum of two, a social media influencer, lifestyle blogger and model all rolled into one. After growing up in Ireland, her effervescent and bubbly personality led her to pack her suitcase and travel the world visiting and working in American and Australia before settling in the UK...
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A Decade of Denim - Celebrating Our 10th Birthday

A Decade of Denim – Celebrating Our 10th Birthday

You are invited to join us to celebrate DONNA IDA’s 10th birthday celebrations on 11th October 2016.  We are celebrating A Decade of Denim with a special new style, Eliza the Relaxed Dungaree in Plum Jam which encapsulates ten years of denim trends. Shoppers on 11th October from 10am-6pm in DONNA IDA’s Chelsea and Belgravia...
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Vestiaire Collective x DONNA IDA Event

Vestiaire Collective x DONNA IDA Event

Oooh la la, join Jean Queen Donna Ida Thornton and Vestiaire Collective’s Fanny Moizant for a special day to detox your wardrobe and invest in new AW16 pieces. Vestiaire Collective is a easy way to sell and buy pre-loved designer pieces so we are welcoming their VIP Selling Team into our Belgravia boutique for one day...
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Introducing DONNA IDA for Jaeger

Introducing DONNA IDA for Jaeger

For the last year, I’ve been trying to keep this special collaboration with Jaeger a secret and I am so thrilled that I can finally reveal all! It has been an honour to join forces and create a DONNA IDA for Jaeger capsule collection which upholds Jaeger’s sense of British style and also injects the...
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DONNA IDA's 10th Birthday To The Moon & Back Collection

DONNA IDA’s 10th Birthday To The Moon & Back Collection

Can you believe that it has been ten years since Jean Queen Donna Ida Thornton opened the doors to her Chelsea boutique on Draycott Avenue? It seems only a short time ago that we were celebrating our 5th Birthday and this October we are celebrating A Decade of Denim. The AW16 To The Moon and...
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Style Insider - Varley's CEO Lara Mead

Style Insider – Varley’s CEO Lara Mead

Lara Mead is a lycra-clad force to be reckoned with; even Forbes marvelled earlier this month at the ‘extraordinary growth’ of Varley, the luxury active wear brand she started in 2014 with her husband Ben. The English born entrepreneur splits her time between London and LA spearheading the company which makes luxury designer athleisure wear...
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