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Donna Ida

THE ULTIMATE DESIGNER DENIM DESTINATION

A Decade of Denim - Celebrating Our 10th Birthday

A Decade of Denim – Celebrating Our 10th Birthday

You are invited to join us to celebrate DONNA IDA’s 10th birthday celebrations on 11th October 2016.  We are celebrating A Decade of Denim with a special new style, Eliza the Relaxed Dungaree in Plum Jam which encapsulates ten years of denim trends. Shoppers on 11th October from 10am-6pm in DONNA IDA’s Chelsea and Belgravia...
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Vestiaire Collective x DONNA IDA Event

Vestiaire Collective x DONNA IDA Event

Oooh la la, join Jean Queen Donna Ida Thornton and Vestiaire Collective’s Fanny Moizant for a special day to detox your wardrobe and invest in new AW16 pieces. Vestiaire Collective is a easy way to sell and buy pre-loved designer pieces so we are welcoming their VIP Selling Team into our Belgravia boutique for one day...
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Introducing DONNA IDA for Jaeger

Introducing DONNA IDA for Jaeger

For the last year, I’ve been trying to keep this special collaboration with Jaeger a secret and I am so thrilled that I can finally reveal all! It has been an honour to join forces and create a DONNA IDA for Jaeger capsule collection which upholds Jaeger’s sense of British style and also injects the...
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DONNA IDA's 10th Birthday To The Moon & Back Collection

DONNA IDA’s 10th Birthday To The Moon & Back Collection

Can you believe that it has been ten years since Jean Queen Donna Ida Thornton opened the doors to her Chelsea boutique on Draycott Avenue? It seems only a short time ago that we were celebrating our 5th Birthday and this October we are celebrating A Decade of Denim. The AW16 To The Moon and...
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Style Insider - Varley's CEO Lara Mead

Style Insider – Varley’s CEO Lara Mead

Lara Mead is a lycra-clad force to be reckoned with; even Forbes marvelled earlier this month at the ‘extraordinary growth’ of Varley, the luxury active wear brand she started in 2014 with her husband Ben. The English born entrepreneur splits her time between London and LA spearheading the company which makes luxury designer athleisure wear...
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Style Insider - HELLO Editor in Chief Rosie Nixon

Style Insider – HELLO Editor in Chief Rosie Nixon

As Editor in Chief at HELLO! magazine, Rosie Nixon has seen her fair share of celebrity ‘at-home’ shoots, so she knows exactly what to expect when we turned the camera onto her for our latest Style Insider. Rosie Nixon has one of those jobs that bubbles up endless questions, mainly George Clooney related of course,...
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Introducing DIPS - DONNA IDA Personal Shopping

Introducing DIPS – DONNA IDA Personal Shopping

If you love fashion but are short on time, our new DONNA IDA Personal Shopping service may be your style saviour. DIPS takes all the stress out of shopping by hand-selecting the perfect pieces for your modern wardrobe. Jean Queen Donna Ida Thornton will use her expertise to inject fashion-forward styles which will energise your existing wardrobe.   Here’s how it...
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How To Make The Whisk & Spoon Jeans Shaped Cookies

How To Make The Whisk & Spoon Jeans Shaped Cookies

If you are shopping in a DONNA IDA boutique over the next couple of months, prepare for the cutest denim inspired biscuits to take away with your new jeans. These beautiful (and tasty) denim shaped treats are the work of Jessica Ridler and you get cookies with every purchase. We caught up with Jessica to...
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Donna's Diary - Meeting Mary Portas for What Britain Buys

Donna’s Diary – Meeting Mary Portas for What Britain Buys

I’m sure, that like me, you’ll be addicted to watching Mary Portas’ new Channel 4 show ‘What Britain Buys’ which delves into our shopping habits, revealing all the trends and changes over recent years. I was delighted when Mary asked me to take part in the programme which was filmed last week at DONNA IDA...
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Style Insider Belle & Bunty

Style Insider Belle & Bunty

Alice and Hannah are the best of friends and it is this ‘girl squad’ spirit which shines through everything they do from their bridal & made-to-order brand Belle & Bunty to their inspirational social media channels. Alice and Hannah are first and foremost fashion designers and after both getting married and designing their wedding dresses...
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Style Insider Illustrator Daisy Emerson

Style Insider Illustrator Daisy Emerson

Daisy Emerson is the super cool artist, illustrator and sign writer who we enlisted to hand paint names and initials on IDA Sadie the Boiler Suit at our recent launch at Rolls-Royce. Living and working from her East London flat, she’s creative and passionate, surrounded by art within her modern space. After studying at Central Saint Martin’s, she’s worked with brands including Facebook,...
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HACKS - How a fashionista packs for a getaway

HACKS – How a fashionista packs for a getaway

When Donna Ida Thornton added the Hold Me Tote Bag to her IDA SS16 collection, we wanted to know how the pros packed for holiday so we asked fashion blogger LornaLuxe for her style secrets when packing for holiday. The Hold Me Tote Bag in denim is the perfect hand luggage to take on the plane (stacks of room for...
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How to Release the Hem of your Jeans

How to Release the Hem of your Jeans

The fash pack have been busy fraying, distressing and ripping their jeans, but now there’s a new trend on the horizon. Releasing the hems on your jeans adds a cool, raw effect to your denim and has been spotted on street style influencers plus designer catwalks for AW16. Customising your jeans by unpicking the hems is a super easy...
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How to Wear Margot the Culotte

How to Wear Margot the Culotte

At this time of year I know exactly what I want to wear; I’m looking for blue jeans that show a flash of Summer skin with cool silk tops and easy cashmere jumpers. IDA Margot the Culotte is the perfect style; it’s nice and high-waisted which cinches in to give shape so you can tuck tees and...
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