Questions? Feedback? powered by Olark live chat software

Show currency in:

Our Boutiques
Shopping Bag 0
Contact Us

Donna Ida

Get Your Jeans for Genes On

Get Your Jeans for Genes On

As Donna Ida is The Ultimate Denim Destination, it is no surprise that we are looking forward to Jeans for Genes Day this year on Friday 19th of September 2014. Donna Ida Thornton is an official patron for Jeans for Genes Day which aims to raise funds for children with genetic disorders and this year she...
View More
New Brand - Bella Freud launches at Donna Ida

New Brand – Bella Freud launches at Donna Ida

We’ve been huge fans of London based fashion designer Bella Freud ever since we took this picture of Donna Ida Thornton in her cool ‘Ginsberg is God‘ jumper last year, so we are excited to announce that the art-influenced brand has joined the Donna Ida edit for AW14. Bella Freud is renowned for her signature...
View More
IDA TV - Get the perfect fit

IDA TV – Get the perfect fit

How to measure yourself for the perfect jeans. Video Transcript; “Here are a few pointers on how to measure yourself when buying jeans. Jeans are always measured in inches. So this is the waist measurement here. When you’re measuring yourself, you need to go in at the smallest part of the waist here. Also there...
View More
IDA TV - How to find the right jeans for an apple shape

IDA TV – How to find the right jeans for an apple shape

If you have slim legs, a smaller behind and carry extra weight around your middle, you’re probably an apple shape. Apple shaped women will have the legs to carry off slim jeans, but are probably looking to disguise their larger waist and tummy. Video Transcript; “Your typical apple shape will generally carry most of their...
View More
IDA TV- How to find the right jeans for a curvy figure

IDA TV- How to find the right jeans for a curvy figure

Curvy girls tend to be more proportionate all over with wider hips, waist and bust. The key to wearing denim when you’re curvy is to stick to styles that flatter your natural shape rather than detract from it, you should choose styles with plenty of structure and just a little bit of give. Video Transcript;...
View More
IDA TV - How to find the right jeans for a pear shape

IDA TV – How to find the right jeans for a pear shape

Pear shape girls typically have coveted hourglass figure with proportionately smaller waists and wider hips, thighs and bottom. To accentuate your shape in jeans, you need to highlight your greatest assets (your waist) and even out your proportions. Video Transcript; “A classic pear shape like Nez here will have a smaller waste with bigger hips...
View More
IDA TV - How to find the right jeans for long legs

IDA TV – How to find the right jeans for long legs

Long-legged girls are tall with supermodel length legs. It can be hard to see them as an asset rather than a hindrance (especially if you struggle to find jeans long enough), but with the right length and style, long legs can look amazing in denim. Video Transcript; “If you’re tall like Rachel here, who’s six...
View More
IDA TV - How to wear boyfriend jeans

IDA TV – How to wear boyfriend jeans

Boyfriend jeans are easier to wear than you may think — designed as a loose, laidback style, it suits most body types, and heights too (simply adjust the cuff as needed!). Boyfriend jeans look best low slung, either with a slim or baggier fit depending on body type (and whether you are conscious about your...
View More
IDA TV - How to find the right jeans for a petite figure

IDA TV – How to find the right jeans for a petite figure

Petite figures generally have beautiful proportions, just in a smaller package! A petite girl should highlight her curves without swamping her figure with too much fabric. Video Transcript; “A petite figure will often have good proportions just in smaller measurements, like Alex here who’s five foot one. She has nice gentle curves and a shorter...
View More
IDA TV - How to find Jeans for a Boyish Figure

IDA TV – How to find Jeans for a Boyish Figure

Donna Ida Thornton gives advice on how to choose the perfect jeans for boyish frames. Luckily boyish types look good in most styles of denim, but low-rise and mid-rise jeans will provide more shape and definition than most other fits. Fashion styles with pockets or zips can also help add shape, and skinnys look great...
View More
IDA TV - How to wear Straight Leg Jeans

IDA TV – How to wear Straight Leg Jeans

Jean Queen Donna Ida Thornton shows you how to wear Straight Leg Jeans in the Denim Clinic.   Video Transcript; “A straight leg jean is a fantastic go-to shape for someone who hasn’t bought jeans in a while or someone who just wants to have one good pair of basic jeans in their wardrobe that...
View More
IDA TV - How to wear Denim Flares

IDA TV – How to wear Denim Flares

The flare, a style known for it’s 70s roots, is great for elongating the leg and skimming the thigh. Donna Ida Thornton gives advice on how to wear this flattering shape and choose a right pair of denim flares. Video Transcript; “Here we have the flare. The flare is one of my personal favorites; it...
View More
IDA TV - How to wear Cropped Jeans

IDA TV – How to wear Cropped Jeans

The cropped jean is versatile and perfect for warmer weather. Jean Queen Donna Ida explains the fit of this timeless wardrobe classic.   Video Transcript; “Cropped jeans are actually a really easy shape to wear. You can wear them in the summer or winter; you just need to think about the footwear. This is a...
View More
IDA TV - How to wear Skinny Jeans

IDA TV – How to wear Skinny Jeans

Donna Ida Thornton explains How to Wear Skinny Jeans Video Transcript; “The great thing about skinny jeans is they are so versatile. Virtually every body shape can wear them, and they really do look good on everybody. You just have to think about different footwear and the way you wear them. Think about the washes,...
View More