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Donna Ida

Style Insider - WeAreTwinset

Style Insider – WeAreTwinset

Sarah Tankel Ellis and Philippa Bloom have their fingers firmly on the fashion pulse as not only do they work in fashion every single day, they have also started their own blog designed to show you how to wear the same item in two different ways. The blog, aptly named WeAreTwinset because of their strikingly...
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Business of Fashion - MyFashDiary's Tala Samman

Business of Fashion – MyFashDiary’s Tala Samman

Tala Samman’s MyFashDiary is a must-read style blog which has amassed over 40,000 followers on her delightfully colourful Instagram. MyFashDiary is one of those positive, life affirming blogs which just makes you smile. Which is not surprising given that Tala has decided firstly, that her blog will look at style rather than fashion (so real...
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Style Insider - Stylist Martha Ward

Style Insider – Stylist Martha Ward

We have a style crush on Martha Ward, she’s a shopaholic who lives and breathes fashion. Having worked at Tatler and completed projects for Vogue, she’s picked up a wardrobe to die for including beautiful stand-out accessories. Martha shares her fashion finds on her website MarthaMagpie.com and is currently a freelance stylist spliting her time...
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Style Insider - Kinvara Balfour

Style Insider – Kinvara Balfour

We caught up with creative director, producer, writer and entrepreneur and IT-girl Kinvara Balfour at her favourite spot in London – Portobello Road. With the style worthy of a serious girl-crush and an ultimate girl-next door charm, she shared her fashion, inspiration and grand plans for the future with us over a cup of artisan...
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Donna Ida Thornton Salon Series at The Rib Room

Donna Ida Thornton Salon Series at The Rib Room

DONNA IDA THORNTON joins Salon Series at The Rib Room on 30 SEPTEMBER 2014. The Rib Room Bar & Restaurant in the heart of Knightsbridge, London will offer guests exclusive evenings with top names from the worlds of fashion, make-up and floristry as part of its Salon Series this autumn. Discover the secret to perfect...
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Get Your Jeans for Genes On

Get Your Jeans for Genes On

As Donna Ida is The Ultimate Denim Destination, it is no surprise that we are looking forward to Jeans for Genes Day this year on Friday 19th of September 2014. Donna Ida Thornton is an official patron for Jeans for Genes Day which aims to raise funds for children with genetic disorders and this year she...
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New Brand - Bella Freud launches at Donna Ida

New Brand – Bella Freud launches at Donna Ida

We’ve been huge fans of London based fashion designer Bella Freud ever since we took this picture of Donna Ida Thornton in her cool ‘Ginsberg is God‘ jumper last year, so we are excited to announce that the art-influenced brand has joined the Donna Ida edit for AW14. Bella Freud is renowned for her signature...
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IDA TV - Get the perfect fit

IDA TV – Get the perfect fit

How to measure yourself for the perfect jeans. Video Transcript; “Here are a few pointers on how to measure yourself when buying jeans. Jeans are always measured in inches. So this is the waist measurement here. When you’re measuring yourself, you need to go in at the smallest part of the waist here. Also there...
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IDA TV - How to find the right jeans for an apple shape

IDA TV – How to find the right jeans for an apple shape

If you have slim legs, a smaller behind and carry extra weight around your middle, you’re probably an apple shape. Apple shaped women will have the legs to carry off slim jeans, but are probably looking to disguise their larger waist and tummy. Video Transcript; “Your typical apple shape will generally carry most of their...
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IDA TV- How to find the right jeans for a curvy figure

IDA TV- How to find the right jeans for a curvy figure

Curvy girls tend to be more proportionate all over with wider hips, waist and bust. The key to wearing denim when you’re curvy is to stick to styles that flatter your natural shape rather than detract from it, you should choose styles with plenty of structure and just a little bit of give. Video Transcript;...
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IDA TV - How to find the right jeans for a pear shape

IDA TV – How to find the right jeans for a pear shape

Pear shape girls typically have coveted hourglass figure with proportionately smaller waists and wider hips, thighs and bottom. To accentuate your shape in jeans, you need to highlight your greatest assets (your waist) and even out your proportions. Video Transcript; “A classic pear shape like Nez here will have a smaller waste with bigger hips...
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IDA TV - How to find the right jeans for long legs

IDA TV – How to find the right jeans for long legs

Long-legged girls are tall with supermodel length legs. It can be hard to see them as an asset rather than a hindrance (especially if you struggle to find jeans long enough), but with the right length and style, long legs can look amazing in denim. Video Transcript; “If you’re tall like Rachel here, who’s six...
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IDA TV - How to wear boyfriend jeans

IDA TV – How to wear boyfriend jeans

Boyfriend jeans are easier to wear than you may think — designed as a loose, laidback style, it suits most body types, and heights too (simply adjust the cuff as needed!). Boyfriend jeans look best low slung, either with a slim or baggier fit depending on body type (and whether you are conscious about your...
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IDA TV - How to find the right jeans for a petite figure

IDA TV – How to find the right jeans for a petite figure

Petite figures generally have beautiful proportions, just in a smaller package! A petite girl should highlight her curves without swamping her figure with too much fabric. Video Transcript; “A petite figure will often have good proportions just in smaller measurements, like Alex here who’s five foot one. She has nice gentle curves and a shorter...
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