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Donna Ida

THE ULTIMATE DESIGNER DENIM DESTINATION

Style Insider - Coco's Tea Party Ella Gregory

Style Insider – Coco’s Tea Party Ella Gregory

Ella Gregory is perhaps better known as Coco’s Tea Party, the lifestyle blog she founded in September 2006 where she inspires fashion savvy young professionals. Ella’s been on our denim radar for a while since we chatted to her on the business of blogging and love of classic skinnies, and so we couldn’t wait to shoot her for...
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Street Style - Peony Lim

Street Style – Peony Lim

Peony Lim is flawless. She’s the girl with the long dark hair, natural makeup and an easy, breezy effortless style. It is this perfection that has garnered her a legion of loyal followers through her blog and brought her high fashion collaborations with the likes of Chanel. On the day of our shoot, the sun...
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Style Insider - Vestiaire Collective's Fanny Moizant

Style Insider – Vestiaire Collective’s Fanny Moizant

Fanny Moizant is a co-founder of Vestiaire Collective, one of the most exciting and rapidly expanding fashion businesses in the modern day. If you’ve not heard of it, then where have you been hiding? The idea is very simple, a website that sells pre-loved designer clothing. We all know the one that got away; that...
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DONNA IDA SS16 Look Book

DONNA IDA SS16 Look Book

Welcome to DONNA IDA’s SS16 Look Book which this season was styled by Fiona Rubie, art directed by Creative Director Christopher Whale and shot by renowned Fashion Photographer Jonathan Glynn-Smith. The world is a catwalk and the mood of the season can be defined as ‘off-duty’ which is perfectly captured by our two models who...
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Street Style - Stelouche Babouche - Estelle Pigault

Street Style – Stelouche Babouche – Estelle Pigault

Estelle Pigault epitomises French style with a cool, edgy and nonchalant look which has resulted in thousands of followers on Instagram. Her blog Stelouche Babouche seeks to reinterpret catwalk outfits for real life, making her a London street style icon. Here she styles her favourite denim looks from Donna Ida. Estelle wears IDA Sadie Denim Boiler Suit and...
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Christmas Style Insider Special with Diane Kordas

Christmas Style Insider Special with Diane Kordas

Jewellery from Diane Kordas is all a girl really wants for Christmas. The designer’s creations are simply stunning, with innovative and exquisite pieces in the finest diamonds and sapphires. We were delighted when Diane invited us into her beautiful home which was perfectly decorated for Christmas to show us how she styles her off-duty look....
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Donna Ida Hello Sadie Boiler Suit Launch at Rolls-Royce

Donna Ida Hello Sadie Boiler Suit Launch at Rolls-Royce

Where is the coolest place in London town to hold the launch of Spring/Summer’s most directional new denim shape? Rolls-Royce of course! Team Donna Ida popped up at their premium showroom on Berkeley Square last week to launch Sadie the Boiler Suit from the  IDA SS16 ‘Blue Jean, Baby Queen’ collection which is in boutiques...
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Style Insider Mademoiselle Robot

Style Insider Mademoiselle Robot

Laetitia Wajnapel is a Parisian jounalist, photographer and founder of the fashion and lifestyle blog Mademoiselle Robot. Now living in London we take a look around her cool Notting Hill pad and find out how she dresses her denim. Laetitia is the perfect Donna Ida girl, she’s cool, relevant and a true denim lover…and it...
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Style Insider: Fashion Blogger LornaLuxe

Style Insider: Fashion Blogger LornaLuxe

Last month DONNA IDA teamed up with London based fashion blogger LornaLuxe to introduce our latest collection of denim inspired looks. We caught up with the busy  fashionista, and her camera, to find out about her fashion week highlights, her style inspiration, but most importantly how she takes such great photos. LornaLuxe wears IDA Tied...
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Style Insider: Fashion Blogger Lornaluxe's Denim Edit For London Fashion Week

Style Insider: Fashion Blogger Lornaluxe’s Denim Edit For London Fashion Week

DONNA IDA COLLABORATES WITH LORNALUXE FOR LFW The Ultimate Denim Destination DONNA IDA has teamed up with fashion blogger LornaLuxe for London Fashion Week SS16 to showcase a week in denim. LornaLuxe wears a range of denim inspired looks from IDA, the designer denim collection from Jean Queen Donna Ida Thornton to celebrate the new...
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Behind the seams with Sundry's founder Matthieu Leblan

Behind the seams with Sundry’s founder Matthieu Leblan

Sundry has taken the UK by storm with it’s chic simplistic silhouettes that combine Californian vibes with Southern French aesthetics. We caught up with the creative visionary behind the brand – owner Matthieu Leblan – to chat about inspiration behind the collection and what to expect in the new season. DI: Since we last spoke to...
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Behind the Seams with Deetz Lauren Milligan and Amy Currie

Behind the Seams with Deetz Lauren Milligan and Amy Currie

Amy  Currie and her sister Lauren Milligan are the founders of the London based clothing brand Deetz. This creative duo have spent almost a decade working with in the fashion industry, but in 2011 they decided to collaborate and create their own unique brand. Deetz is a Women’s wear label that focuses on hand-drawn illustrations that form the base...
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Style Insider: Actress Cara Theobold

Style Insider: Actress Cara Theobold

Cara Theobold the award winning actress is our latest Style Insider with roles in ‘Call the Midwife’ and ‘Downton Abbey’ under her belt, we find out what is next for Cara as her career goes from strength to strength.  Cara’s portrayal of kitchen maid Ivy Stuart in Downton Abbey took her immediately from the Guildhall...
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Style Insider: Perfect 10's Claire Aggarwal & Charlie McCorry

Style Insider: Perfect 10′s Claire Aggarwal & Charlie McCorry

Claire Aggarwal and Charlie McCorry came together four years ago to provide the best at home beauty service, launching Perfect 10 mobile beauty. The beauty service allows customers to enjoy a wide range of treatments in the comfort of their own home. We caught up with the beauty powerhouses to discuss style, beauty tips and what’s...
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