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Donna Ida

THE ULTIMATE DESIGNER DENIM DESTINATION

Behind the seams with Sundry's founder Matthieu Leblan

Behind the seams with Sundry’s founder Matthieu Leblan

Sundry has taken the UK by storm with it’s chic simplistic silhouettes that combine Californian vibes with Southern French aesthetics. We caught up with the creative visionary behind the brand – owner Matthieu Leblan – to chat about inspiration behind the collection and what to expect in the new season. DI: Since we last spoke to...
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Behind the Seams with Deetz Lauren Milligan and Amy Currie

Behind the Seams with Deetz Lauren Milligan and Amy Currie

Amy  Currie and her sister Lauren Milligan are the founders of the London based clothing brand Deetz. This creative duo have spent almost a decade working with in the fashion industry, but in 2011 they decided to collaborate and create their own unique brand. Deetz is a Women’s wear label that focuses on hand-drawn illustrations that form the base...
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Style Insider: Actress Cara Theobold

Style Insider: Actress Cara Theobold

Cara Theobold the award winning actress is our latest Style Insider with roles in ‘Call the Midwife’ and ‘Downton Abbey’ under her belt, we find out what is next for Cara as her career goes from strength to strength.  Cara’s portrayal of kitchen maid Ivy Stuart in Downton Abbey took her immediately from the Guildhall...
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Style Insider: Perfect 10's Claire Aggarwal & Charlie McCorry

Style Insider: Perfect 10′s Claire Aggarwal & Charlie McCorry

Claire Aggarwal and Charlie McCorry came together four years ago to provide the best at home beauty service, launching Perfect 10 mobile beauty. The beauty service allows customers to enjoy a wide range of treatments in the comfort of their own home. We caught up with the beauty powerhouses to discuss style, beauty tips and what’s...
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Style Insider: Fashion One TV Presenter Stefanie Jones

Style Insider: Fashion One TV Presenter Stefanie Jones

Stefanie Jones a London-based fashion expert and style presenter is the face of Fashion One Television, an international fashion and entertainment SKY TV channel focusing on beauty, glamour, style and luxury. A regular correspondent at fashion weeks and red carpet events all over the globe, Stefanie has interviewed a wealth of famous fashion insiders including;...
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Customise Your Denim

Customise Your Denim

The Ultimate Denim Destination Donna Ida has launched bespoke denim customisation. On Tuesday the Donna Ida team took over the terrace at the Belgraves Hotel for a denim customisation workshop to show the service we offer. Inviting fashion bloggers and press, our denim customisation expert Chloe took the guests through various techniques to rip and...
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Style Insider - Co-Founder of The Little Black Gallery, business woman and TV personality Tamara Beckwith

Style Insider – Co-Founder of The Little Black Gallery, business woman and TV personality Tamara Beckwith

Tamara Beckwith co-founder of The Little Black Gallery, business woman and TV personality talks to us about this season’s style, her love of photography and of course the question Team High or Team Low. Tamara wears Leon & Harper Taro Top and J Brand Lovestory Flare Donna Ida: What keys pieces will you be wearing...
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Style Insider - New Season Talk with Fashion & Beauty Insiders Fiona Rubie & Friends

Style Insider – New Season Talk with Fashion & Beauty Insiders Fiona Rubie & Friends

Fashion Director of Boat International, stylist and fashion consultant Fiona Rubie invited us into her beautiful Chelsea home to shoot our next Style Insider with three of her close friends, Lucia Berni, Samantha Heyworth and Julie-Anne Dorff.  We discussed this spring/summer’s key pieces, denim, beauty tips, and of course the question Team High or Team...
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Style Insider - Fashion Director Chloe Beeney

Style Insider – Fashion Director Chloe Beeney

Chloe Beeney is a fashion powerhouse. She’s worked with the biggest designer brands, styled uber glamorous celebrity clients and has styled shoots for luxury publications including Tatler and Sunday Times Style. We take a look into her life, her London hangouts, her festival tips and her London Fashion Week wardrobe. Chloe wears Bella Freud Jumper...
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IDA SS15 California Dreaming Look Book

IDA SS15 California Dreaming Look Book

A few months ago in the cold Winter months (yes one of those days when you can’t imagine that Spring will ever arrive) we packed up our beautiful blue denim and bright white jeans and set out to a studio near the iconic London Bridge where we shot our latest IDA SS15 Look Book. Our...
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Guest Post - SS15: Here’s How To Wear It by Natasha Poliszczuk

Guest Post – SS15: Here’s How To Wear It by Natasha Poliszczuk

SS15 is just around the corner, so who better than a fashion editor absorbed in the world of clothes, shoes and handbags 24/7 to give us the lowdown on what we should be wearing for the season. Here Natasha Poliszczuk, the co-editor of Wear & Where and Assistant Editor at GLAMOUR sharing her top trend...
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Donna Ida Denim Election -  #TeamHigh vs #TeamLow

Donna Ida Denim Election – #TeamHigh vs #TeamLow

Are you #TeamHigh or #TeamLow? Do you prefer to wear your jeans nice and high, cinched in at the waist or would you prefer to jump into a pair of low waisted skinnies? To answer the question of which is the nation’s favourite rise, we are launching the Donna Ida Denim Election where you can...
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Bella Freud: With Love On Valentine's Day

Bella Freud: With Love On Valentine’s Day

Valentine’s Day is just around the corner and whether you’re celebrating with a special someone or enjoying life as a singleton, you’ll want to look fabulous. Cool fashionistas will be wearing their Valentine’s Day fashion with a sexy twist with Bella Freud’s understated knits. Bella Freud are renowned for their signature slogan knit jumpers which are...
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Donna Ida Thornton's Jean Queen Denim Clinic

Donna Ida Thornton’s Jean Queen Denim Clinic

Named by Grazia magazine as “One of the world’s most trusted denim gurus,” Donna Ida Thornton is set to open the doors to her famous Denim Clinic and offer complimentary one-to-one styling sessions each week. From 3rd February 2015 appointments will be available with the Jean Queen herself to find the perfect fitting jeans which...
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