Welcome to our new website

Welcome to our refreshed website! We are delighted to announce that we have relaunched with a new and improved digital platform which will now only stock DONNA IDA brands with an increased range and online exclusives.

Designer Donna Ida ThorntonLaunching our own brand in 2012 was a huge step as we developed from being a boutique to product developers. Five years later, we have a collection we are very proud of and our core DONNA IDA pieces and fashion styles are consistently always topping our best-seller lists. Donnaida.com is our global shopfront and it will reflect our brand image and distinct style with beautifully curated images and content to help shoppers find the right pieces.

Storytelling is just part of our new journey, we will also have a seamless checkout process to make it as easy as possible to shop online. Moving in this direction has enabled us to be more creative, to listen to our customers and influencers, and produce the iconic staple styles and fashion forward statement pieces for the modern woman.

IDA Sidney jeans in State Fair

The essence of the DONNA IDA girl is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life. She enjoys touches of glamour in every part of her world.

DONNA IDA boutiques will continue to stock an edit of denim brands including J Brand, Frame Denim and Paige. DONNA IDA is also available at wholesale and is stocked at Harvey Nichols, Bottega & Hero. See the full list of stockists here.

DONNA IDA Belgravia boutique

To read more about our new direction, please take a look at what our friends at Vogue had to say in this article.

I'd like to thank all our loyal shoppers for your support and being part of our journey. Please make sure you continue to share your thoughts with me on Twitter and Instagram @donnaida so I can continue to design pieces that inspire you.

Return to donnaida.com.