The Donna Ida Denim Drive 2022

Do you have a pair of Donna Ida jeans that you’re not wearing? A pair that’s at the back of your wardrobe and you’d like them to go to a good home?

From September 2022 The Denim Drive is back and we’re looking for your old jeans in exchange for a voucher to spend on a new pair.

The Donna Ida Denim Drive for 2022

Taking care of the planet is really important to us and we want to make sure all of our denim pieces work hard in your wardrobe.

If there’s a style that you’re not wearing, pass it on to another Donna Ida girl who will love it.

Circular fashion is a big part of our future and we’re looking at ways we can offer more ways to reuse and recycle your pre-loved denim. 


How the Donna Ida Denim Drive works:

Simply return your old Donna Ida jeans to us and we’ll gift you a voucher towards a new pair of jeans.


  • Return a pair of Donna Ida jeans and you’ll receive a £40 voucher to spend on full price Donna Ida items
  • Return a Donna Ida jumpsuit and you’ll receive a £50 voucher to spend on full price Donna Ida items
  • Return a Donna Ida special piece (jumpers, coats etc) and you’ll receive a £40 voucher to spend on full price Donna Ida items


What we’ll do with your old jeans:

We’ll take your old Donna Ida jeans, dry clean and refurbish them so they are ready to enter our monthly Sample Sale.

Our monthly Sample Sale is designed to offer one off pieces, and pre-loved denim at a discounted rate, so everyone can shop our collection.

The Sample Sale takes place at 11am on the last Sunday of every month. It is a great way to make sure that our designer denim finds a beautiful second home.

Find out more about our Sample Sale here.


How to return your jeans:

To take part in the Denim Drive, simply download our Returns Label HERE and send them to us. We’ll send you a voucher by email as soon as we receive them.


In the future:

We’re working towards a place where you will be able to buy a curated edit of the best second-hand denim from the website all year round. We know denim can be costly for the environment so we are constantly reviewing and evolving our processes. You can find more about our approach here.



Cannot be used in conjunction with any other offer. 

Jeans and Jumpsuits returned must be branded Donna Ida.

Vouchers must be used within 31 December 2022 on full price items only

Only one voucher can be redeemed in one transaction.

You may return several pairs of jeans / jumpsuits and you will be awarded separate vouchers for each pair.

The jeans can be in any condition, nearly new or worn out.

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