The Chelsea Launch

On Monday 15th April we opened the doors to the brand new Donna Ida boutique in Chelsea. The new boutique was designed by d-raw and features a brand new shop front, sweeping denim bar and sumptuous new changing rooms. Guests included DisneyRollerGirl's Navaz Batliwalla, American Girl in Chelsea Christy Osbourne and Made in Chelsea's Rosie Fortescue.

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donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

Guests included DisneyRollerGirl'sNavaz Batliwalla,American Girl in ChelseaChristy Osbourne and Made in Chelsea's Rosie Fortescue.

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 donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instoredonna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

We celebrated the launch of the new season with a ‘Surf’s Up’ theme giving away our new look books with mini coconut Bounty bars and our bespoke Donna Ida tattoos to finish off your beach chic look.

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instoreOn the day we had an all day breakfast starting off with mini croissants from Poilâne,  yummy bacon sandwiches from Daphne’s and cake pops from Pop Bakery in the shape of surf boards, hibiscus flowers and even mini Chihuahua heads like Donna’s dogs Romeo and Julio.

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instoreJax Coco provided refreshing coconut water to all our guests and in the afternoon Eclipse Bars served up their famous watermelon martinis.

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The first 50 guests to make a purchase received a jam packed goody bag with an exclusive Blackscore ‘Chic for Brains’ tee designed by Simeon Farrar, a voucher from Melissa Odabash and beauty products from Sarah Chapman, Rodial, Ioma and Bliss.

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Here’s the exclusive Blackscore tee Simeon Farrar designed for the opening.

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instoreTo celebrate the famous Donna Ida Denim Clinic we gave away a pair of jeans every half an hour from J Brand, Paige, Citizens of Humanity, Mother, Goldsign, James Jeans, MiH Jeans and Nobody.

In our fabulous SALE pop-up shop across the road on 171 Draycott Avenue (previously Jean Paul Gaultier) our guests could browse samples and discounted items of up to 70% off while sipping a watermelon martini. We also had a pop-up beauty bar and mini makeovers from AOFM plus Essie nails from Leticia Haute Coiffure.

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore
donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

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donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore
donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore
donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore
  

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instore

donna ida, chelsea, boutique, opening, london fashion, london blog, london style, blogger style, blogger fashion, jeans, instoreVisit the new boutique at 106 Draycott Avenue and our SALE pop-up at 171 Draycott Avenue until 7th May 2013.

With thanks to:

Essie - @essie

Simeon Farrar  

Rodial - @rodialskincare

Ioma - @IomaParisUSA

Bliss - @BlissSpaUK

Sarah Chapman - @Skinesis

Jaxcoco - @JaxCoco

Eclipse Bar - @EclipseBars

AOFM - @aofmakeup

LeticiaHauteCoiffure@LeticiaLHC

Melissa Odabash @melissaodabash

Monty PR @MontyPR http://www.montypr.com/

Pop Bakery @POPbakery http://www.popbakery.co.uk/

Daphnes @capriceholdings http://www.daphnes-restaurant.co.uk/

J brand - @JBrandJeans

COH - @CtznsofHumanity

Paige - @Paigedenim

Mother - @motherdenim

Goldsign - @goldsignjeans

James Jeans - @jamesjeansuk

Nobody - @nobodydenim

MiH Jeans - @mihjeans