On Monday 15th April we opened the doors to the brand new Donna Ida boutique in Chelsea. The new boutique was designed by d-raw and features a brand new shop front, sweeping denim bar and sumptuous new changing rooms. Guests included DisneyRollerGirl's Navaz Batliwalla, American Girl in Chelsea Christy Osbourne and Made in Chelsea's Rosie Fortescue.
We celebrated the launch of the new season with a ‘Surf’s Up’ theme giving away our new look books with mini coconut Bounty bars and our bespoke Donna Ida tattoos to finish off your beach chic look.
On the day we had an all day breakfast starting off with mini croissants from Poilâne, yummy bacon sandwiches from Daphne’s and cake pops from Pop Bakery in the shape of surf boards, hibiscus flowers and even mini Chihuahua heads like Donna’s dogs Romeo and Julio.
The first 50 guests to make a purchase received a jam packed goody bag with an exclusive Blackscore ‘Chic for Brains’ tee designed by Simeon Farrar, a voucher from Melissa Odabash and beauty products from Sarah Chapman, Rodial, Ioma and Bliss.
Here’s the exclusive Blackscore tee Simeon Farrar designed for the opening.
In our fabulous SALE pop-up shop across the road on 171 Draycott Avenue (previously Jean Paul Gaultier) our guests could browse samples and discounted items of up to 70% off while sipping a watermelon martini. We also had a pop-up beauty bar and mini makeovers from AOFM plus Essie nails from Leticia Haute Coiffure.
With thanks to:
Essie - @essie
Rodial - @rodialskincare
Ioma - @IomaParisUSA
Bliss - @BlissSpaUK
Sarah Chapman - @Skinesis
Jaxcoco - @JaxCoco
Eclipse Bar - @EclipseBars
AOFM - @aofmakeup
Monty PR @MontyPR http://www.montypr.com/
Pop Bakery @POPbakery http://www.popbakery.co.uk/
Daphnes @capriceholdings http://www.daphnes-restaurant.co.uk/
J brand - @JBrandJeans
COH - @CtznsofHumanity
Paige - @Paigedenim
Mother - @motherdenim
Goldsign - @goldsignjeans
James Jeans - @jamesjeansuk
Nobody - @nobodydenim
MiH Jeans - @mihjeans