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Made in Chelsea - A day in the life of a Chelsea girl

I love being the Manager of Donna Ida boutique in Chelsea. Aside from being denim obsessed, I love the area and the lifestyle. Draycott Avenue is always alive and buzzing. Whether you fancy a spot of lunch at Daphne's, a blow dry at Real Hair, a spa treatment at Bliss Spa or a day perusing the shops there is always plenty to keep you entertained.

I start the day on trend with a bit of leather, a hint of embellishment and a touch of fur. My style is effortless chic and a pair of skinny jeans is my wardrobe staple. I am loving these J Brand Leather Nicolas at the moment, they are very rock n roll. I think every girl needs a pair in her wardrobe. Team them with a t-shirt or jumper for a more casual look. I don’t take myself too seriously, so I have styled them with a pop Markus Lupfer jumper. This is an easy look and ready for any occasion that comes your way from day to night.

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Daphne's is a great place for ladies that lunch, an evening meal or a drink at the bar. It is also the perfect place for people watching. I feel most relaxed in these J Brand Leather Leggings in Coal teamed with the new IDA Greta Blouse and my Susannah Hunter clutch. Minimal but elegant, not too many layers needed.

donna ida, london fashion, london style, chelsea boutique, alex, ida blouse, skinny jeans, leather jeans, clutch, drinks

Look no further than Real Hair for a speedy blow dry. I would definitely make a stop here everyday if I could. I love this Roseanna Cape, it is perfect for throwing over any outfit and who doesn’t like a high-waisted jean? I’m in the IDA Audrey in Uptown girl, it’s a classic with zips at the ankle and a Rabens Saloner Tie Dye Tee completes the look.

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After the girls at Donna Ida Chelsea have helped you into your favourite pair of jeans. Pop over to Bliss Spa for all your beauty essentials. You can’t go wrong in a pair of Frame Denim jeans, don’t worry about the holes in the knee it’s the look and they are fabulous!  Team them with a Zoe Karssen tee and Roseanna jacket = casual/chic. Perfect for the school run, you’re good to go!

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Click to shop IDAZoe KarssenFrame DenimJ Brand, Markus LupferRabens Saloner and Roseanna.

For more style advice click here.




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