Levi's Ready to Work Ad Campaign

Check out the new Levi's commercial for their Ready To Work ad campaign. They have taken the bold step of aligning themselves with the struggling town of Braddock in Pennsylvania. Our opinion is out on this one, it is certainly not the aspirational stuff advertising is usually made of...it feels more like the opening of a sequel to the Sixth Sense but then we admire the patriotism of it. What are your thoughts?

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