Jo Elvin Style Insider

For this Style Insider, Jean Queen Donna Ida chats with Jo Elvin.
Jo is currently the editor of You Magazine and co-hosts a podcast with James Williams called Is It Just Me? where they invite a celebrity guest to debate the funniest, weirdest and most pressing dilemmas every week. She can also be found on Substack here.
Donna Ida Jo Elvin

DONNA IDA: What are your wardrobe essentials and how do you wear your jeans?

Jo: Jeans are the ultimate wardrobe essential. I love them flared, or cropped. Or even better, flared and cropped, with some interesting flat shoes and a favourite Tee or knit.
Donna Ida Jo Elvin
Donna Ida Jo Elvin
DONNA IDA: Which are your favourite jeans from our shoot and why?

Jo: I’m in love with the Kate. The 70s silhouette will always be a favourite of mine. My husband calls them ‘big ol’ bell-bottoms’ but he’ll just have to deal.
Donna ida Jo Elvin
DONNA IDA: Why do you think jeans are such an iconic item?

Jo: Because they’re so versatile. The ultimate 24/7 piece that you can dress up or down. They look fantastic with pretty much everything you can imagine.

Donna Ida Kate
DONNA IDA: Who is your denim icon?

Jo: Donna Ida.
Donna Ida Jo Elvin
Jo in Kate The High Top Patch Pocket Relaxed Leg in Can I Be You

DONNA IDA: Who are your favourite influencers to follow on Instagram for inspiration?

Jo: Donna teases me about this but it’s true: absolutely obsessed with J Hope of the Korean band BTS: androgynous, experimental, sporty and so damn cool. He actually wears quite a few women’s pieces anyway, and looks better in them than any of us would. I always look at pictures of Jenna Lyons when I need some inspiration too. She has a way of reinventing staples that’s very cheering to me.

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