Donna Ida Thornton’s SS17 collection International Denim Jet Set is inspired by modern women who work, travel and enjoy life using a capsule wardrobe of cool jeans, statement blouses and sumptuous cashmere.
Donna Ida Thornton said; “International Denim Jet Set is an edit of the modern wardrobe with all the key pieces to take you anywhere in life. In this digital, modern age, our time is precious and we all require fashionable clothes that are versatile and hardwearing so that was my starting point when designing this collection."
Donna explains; "I love wearing Sadie the Boiler Suit as it is the perfect travelling partner for total comfort and luxury, so I’ve updated it in a beautiful new lightweight tencel. I’ve introduced Pimp my Margot the high-rise Culotte with the new embroidered waist to take you from the plane straight to a dinner worn with the beautiful Boho Blouse. The new denim shapes Boy Dazzler and Sidney are on-trend to wear with cashmere jumpers and trainers en route and switch to heels and a silk blouse for drinks on arrival. International Denim Jet Set will keep you cool, calm and fashionable wherever you are in the world.”
Pimp My Margot is an updated design of the best-selling high-waisted Margot the Culotte which was introduced for SS16. The new style features mid-blue retro inspired wash called 60s Bardot and a plaited waistband with a released hem on the 23.5 inch wide hem. The new direction embraces a vintage feel with intricate details adding to the 70s vibe with the high-waist adding shape with a cinched in look.
Denim styles continue to embrace the ‘awkward’ fashion leg lengths which have grown in popularity in 2016. For SS17, the IDA Boy Dazzler is a high-waisted straight leg reminiscent of the retro 90s shapes in a worn-in authentic blue wash which is emblazoned with oversized white stars. Boy Dazzler has a 24 3/4 inch leg with a 15 inch leg opening meaning that it will be a cool cropped style.
For added versatility, the hems of this style can be released to add extra length or snip off the hems for an unfinished look. Kitty Kat from IDA is a high-waisted cropped mini boot which has a little kick from the 14 inch leg opening. This style comes in new wash Blackest for SS17 and features a neat finished hem that sits just above the ankle and looks perfect with trainers and flats.
Sidney from IDA is a high-rise Cropped Straight Leg which has a more relaxed leg profile with a 13 1/2 inch leg opening and a casual unfinished hem to team with chunky boots or sporty flats.
IDA’s best-selling Rizzo the Ankle Skinny returns for SS17 in a new wash Planetary in a classic high-rise, slim fitting shape.
The relaxed Sadie the Boiler Suit is transformed by a lightweight tencel fabric in an army shade called Private Benjamin. The DONNA IDA collection offers tops, cashmere and accessories to complement the denim range.
DONNA IDA’s signature cosy cashmere is updating for SS17 with nautical style A-Hoy There Jumper featuring a traditional anchor and stripes to team with crisp white jeans or true blue jeans. oft pastel shades are on trend for SS17 with delicate ice cream shades adding a sweet touch to your Spring wardrobe. Lauren the V Neck in Petal Pink is a pretty and loose shape, Bonnie in Raspberry Crush is a sorbet coloured fitted style and Summer in the City in Candy Girl features multicoloured stripes.
The Arm Candy Blouse in Noir Tassel Lace embraces an retro 70s look to wear with cool high rise denim and chunky heels for an evening look. The best-selling Miss Maggie Blouse returns for SS17 in all new colours which is an easy layering piece for the season in Sunshine, Vibrant Cornflower, Navy Spot Debby and Milk Poplin.