DONNA IDA SS17 Look Book International Jet Set

Donna Ida Thornton’s SS17 collection International Denim Jet Set is inspired by modern women who work, travel and enjoy life using a capsule wardrobe of cool jeans, statement blouses and sumptuous cashmere.

DONNA_IDA_SHOT_Ivy copy IDA Look Book SS17 International Jet Set

Donna Ida Thornton said; “International Denim Jet Set is an edit of the modern wardrobe with all the key pieces to take you anywhere in life. In this digital, modern age, our time is precious and we all require fashionable clothes that are versatile and hardwearing so that was my starting point when designing this collection."

Blog Donna Ida Thornton Margot Culotte SS17 IMG_0442 small copy Donna Ida Thornton teams Margot with Walk On By The Boho Blouse

Donna explains; "I love wearing Sadie the Boiler Suit as it is the perfect travelling partner for total comfort and luxury, so I’ve updated it in a beautiful new lightweight tencel. I’ve introduced Pimp my Margot the high-rise Culotte with the new embroidered waist to take you from the plane straight to a dinner worn with the beautiful Boho Blouse. The new denim shapes Boy Dazzler and Sidney are on-trend to wear with cashmere jumpers and trainers en route and switch to heels and a silk blouse for drinks on arrival. International Denim Jet Set will keep you cool, calm and fashionable wherever you are in the world.”

DONNA_IDA_SHOT_Pimp_My_Margot copy IDA Pimp My Margot Plaited Culotte

Pimp My Margot is an updated design of the best-selling high-waisted Margot the Culotte which was introduced for SS16. The new style features mid-blue retro inspired wash called 60s Bardot and a plaited waistband with a released hem on the 23.5 inch wide hem. The new direction embraces a vintage feel with intricate details adding to the 70s vibe with the high-waist adding shape with a cinched in look.

IDA Pimp My Margot Plaited Culotte £185

Donna Ida Thornton Bonnie Casmere Knit Pimp My Margot Culottes IMG_2235ssDenim styles continue to embrace the ‘awkward’ fashion leg lengths which have grown in popularity in 2016. For SS17, the IDA Boy Dazzler is a high-waisted straight leg reminiscent of the retro 90s shapes in a worn-in authentic blue wash which is emblazoned with oversized white stars. Boy Dazzler has a 24 3/4 inch leg with a 15 inch leg opening meaning that it will be a cool cropped style.

Donna Ida Boy Dazzler in the 90's Star Spangled Jeans 1_1 IDA Boy Dazzler 90s High Top Straight in Star Spangled

For added versatility, the hems of this style can be released to add extra length or snip off the hems for an unfinished look. Kitty Kat from IDA is a high-waisted cropped mini boot which has a little kick from the 14 inch leg opening. This style comes in new wash Blackest for SS17 and features a neat finished hem that sits just above the ankle and looks perfect with trainers and flats.

Donna Ida Kitty Kat Cropped Mini Boot Blackest 1_1 IDA Kitty Kat Cropped Mini Boot in Blackest

Donna Ida Thornton Mixed signals and Kitty Kitty in Blackest IMG_1969ss

Sidney from IDA is a high-rise Cropped Straight Leg which has a more relaxed leg profile with a 13 1/2 inch leg opening and a casual unfinished hem to team with chunky boots or sporty flats.

Donna Ida Sidney Cropped Straight Curved Stepped Hem Jean 2_1 IDA Sidney Cropped Straight in State Fair Curved Stepped Hem Jean

Donna Ida Thornton Summer in The City Candy Girl Sidney IMG_1771

IDA’s best-selling Rizzo the Ankle Skinny returns for SS17 in a new wash Planetary in a classic high-rise, slim fitting shape.

Donna Ida Rizzo the High Top Ankle Skinny Planetary 2_1 IDA Rizzo Ankle Skinny in Planetary

The relaxed Sadie the Boiler Suit is transformed by a lightweight tencel fabric in an army shade called Private Benjamin. The DONNA IDA collection offers tops, cashmere and accessories to complement the denim range.

Donna Ida Ahoy There Milk with Hello Sailor Stripes 1_1 Donna Ida Ahoy There Milk with Hello Sailor Stripes

DONNA IDA’s signature cosy cashmere is updating for SS17 with nautical style A-Hoy There Jumper featuring a traditional anchor and stripes to team with crisp white jeans or true blue jeans. oft pastel shades are on trend for SS17 with delicate ice cream shades adding a sweet touch to your Spring wardrobe. Lauren the V Neck in Petal Pink is a pretty and loose shape, Bonnie in Raspberry Crush is a sorbet coloured fitted style and Summer in the City in Candy Girl features multicoloured stripes.

Donna Ida Thornton wearing Lauren Cashmere Jumper in Strawberry IMG_2054ss

Donna Ida Lauren Petal Pink Jumper 2_1 Donna Ida Lauren Petal Pink Jumper
DONNA IDA Bonnie 3/4 Sleeve Knit in Raspberry Crush £195 DONNA IDA Bonnie 3/4 Sleeve Knit in Raspberry Crush
Donna Ida Summer In The City Candy Girl Jumper 1 1_1 Donna Ida Summer In The City Candy Girl Jumper

Donna Ida Thornton Lauren Jumper IMG_2134ss

The Arm Candy Blouse in Noir Tassel Lace embraces an retro 70s look to wear with cool high rise denim and chunky heels for an evening look. The best-selling Miss Maggie Blouse  returns for SS17 in all new colours which is an easy layering piece for the season in Sunshine, Vibrant Cornflower, Navy Spot Debby and Milk Poplin.

DONNA_IDA_SHOT_Margot_Milk copy

Shop DONNA IDA Collection & IDA Jeans.

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