Donna Ida Look Book SS15

Welcome to Donna Ida Spring/Summer 2015

Spring/Summer is a magical time for your wardrobe, time to pack away the warm coats and chunky knits and re-discover lighter, brighter fabrics and colours for the warmer months ahead. From an edit of the top brands we have highlighted key trends and exciting new pieces that will refresh your core collection of favourite things.

Donna Ida, J Brand Sony Boyfriend Jeans Wildcard, Leon & Harper Tintin Macrame Tee, donnaida.com, jeans, boyfriend jeans, blue jeans, distressed jeans, Spring Summer, white top, shirt, London, fashion, outfitJ Brand Sony Boyfriend Jeans Wildcard, Leon & Harper Tintin Macrame Tee

Blue denim is the new neutral and underpins your modern uniform. Spotted all over the catwalks and on the FROW from Burberry to Gucci, denim is revelling in a high fashion moment.  Expect fresh blue shades from faded light powder blues, to cool mid sky blues through to classic deep dark indigo to capture the 70's vibe.

Donna Ida, Siwy Hannah Addicting, Lna Bib Tank White, Senso, donnaida.com, skinny jeans, denim, distessed jeans, ripped jeans, light blue jeans, Spring summer, white tank, sandals, fashion, London, outfitSiwy Hannah Addicting, Lna Bib Tank White, Senso Sandals

Think soft, deconstructed, retro styles which are worn in slim boyfriend silhouettes for city chic or extreme flares to be teamed with platforms à la Kate Moss. Super skinny ripped jeans are cool and relaxed with an unfinished hem, team with strappy flats or slides for off-duty cool.

Donna Ida, Frame Le Garcon Anehurst, Wildfox Chilli Tee, donnaida.com, blue jeans, denim, boyfriend jeans, distressed jeans, straight leg jeans, white tee, Spring Summer, London, outfitFrame Le Garcon Anehurst, Wildfox Chilli Tee

Beautiful blue jeans deserve a chic partner. A simple blouse, elegant knit or soft tee are updated with a unique twist. Look out for modern sporty shapes with strong slogans and images or embrace 70's boho with statement crochet pieces and beautiful blouses with delicate embroidery. Enjoy your season!

Donna Ida, Mother Cruiser Flare Jeans, Mother All My Exes Shirt Points, donnaida.com, double denim, blue jeans, flare jeans, denim, denim shirt, embroidery, Spring Summer, London, outfit, fashion Mother Cruiser Flare Jeans, Mother All My Exes Shirt Points

Donna Ida, IDA Beach Bum Dazzler Urban Cashmere, Sundry Weekend Top, Warm Me Aron Stripe Hat, donnaida.com, denim shorts, blue jean shorts, black top, black long sleeve, cashmere, sunglasses, Spring Summer, fashion, London, outfitIDA Beach Bum Dazzler Urban Cashmere, Sundry Weekend Top, Warm Me Aron Stripe Hat

Donna Ida, James Twiggy Stonehenge, Crossley Boyrfriend Tee, Warm Me Goa Hat, donnaida.com, camouflage jeans, pattern jeans, skinny jeans, grey jeans, white tee, cotton, cashmere, Spring Summer, fashion, London, outfit James Twiggy Stonehenge, Crossley Boyrfriend Tee, Warm Me Goa Hat

Donna Ida, Made Gold Pastie Boyfriend Dillion, SJobeck Pullover White, donnaida.com, blue jeans, boyfriend jeans, relaxed jeans, straight leg jeans, distressed jeans, ripped jeans, white sweater, Spring Summer, fashion, London, outfitMade Gold Pastie Boyfriend Dillion, SJobeck Pullover White

Donna Ida, J Brand Jake Rockaway, Bella Frued Lion Tank, IDA Gidget White, Bella Frued Daughter Tank, donnaida.com, boyfriend jeans, relaxed jeans, grey jeans, skinny jeans, white jeans, denim, white tank, black tank, Spring Summer, London, outfitJ Brand Jake Rockaway, Bella Frued Lion Tank, Ida Gidget White, Bella Frued Daughter Tank

Donna Ida, Made Gold Karat Boyfriend Lucile, La Prestic Baseball, Senso Shoes, donnaida.com, blue jeans, boyfriend jeans, straight leg jeans, denim, pattern tee, animal print, slip on shoes, Spring Summer, London, fashion, outfitMade Gold Karat Boyfriend Lucile, La Prestic Baseball, Senso Shoes

Donna Ida, IDA Ella Skirt Milkshake, Tina & Jo Landscape Tank, donnaida.com, white skirt, denim skirt, print tank, midi-skirt, Spring Summer, London, fashion, outfitIDA Ella Skirt Milkshake, Tina & Jo Landscape Tank

Donna Ida, Tina & Jo Jumpsuit, Linda Farrow, donnaida.com, sunglasses, one piece, Spring Summer, London, fashion, outfitTina & Jo Jumpsuit, Linda Farrow

Donna Ida, J Brand Ellis Serenity, Edwaard Tank Noir,  J Brand Ellis Black Code, Rottten Roach Tee, donnaida.com, monochrome, black and white, skinny jeans, cropped jeans, white jeans, black jeans, black tee, white tee, slogan top, graphic tee, cotton tee, Spring Summer, London, fashion, outfitJ Brand Ellis Serenity, Edwaard Tank Noir, J Brand Ellis Black, Code Rottten Roach Tee

Donna Ida, Joie Dasia Jumpsuit, donnaida.com, black jumpsuit, Spring Summer, fashion, London, outfitJoie Dasia Jumpsuit

Donna Ida, J Brand Aubrey Crop Sonice, Mes Demoiselles Alexandra Top, donnaida.com, skinny jeans, cropped jeans, pattern jeans, print jeans, white tee, detailed tee, sunglasses, Summer Spring, London, fashion, outfit, denimJ Brand Aubrey Crop Sonice, Mes Demoiselles Alexandra Top

Donna Ida, R13 Alison Crop Black Petrol, Cotton Citizens Classice V Tee Vintage Black, Ravn Curly Lamb White, donnaida.com, faux fur coat, black tee, skinny jeans, black jeans, grey jeans, distressed jeans, ripped jeans, patch jeans, Spring Summer, London, fashion, outfitR13 Alison Crop Black Petrol, Cotton Citizens Classice V Tee Vintage Black, Ravn Curly Lamb White

Donna Ida, Frame Panel Skinny Jeans Blanc, Edward Print Top Noir, donnaida.com, skinny jeans, white jeans, graphic top, sweater, colourful top, Spring Summer, London, outfit, fashion, denimFrame Denim Le Panel Skinny Jeans Blanc, Edward Print Top Noir

Donna Ida, Joie Mariner White, Wildfox Muertes Tee, donnaida.com, white trousers, comfortable trousers, grey tee, graphic tee, Spring Summer, fashion, outfitJoie Mariner White, Wildfox Muertes Tee

Donna Ida, J Brand 811 Blue Code, Simeon Farrar Wonderland, Tank Warm Me Hat, Linda Farrow Glasses, donnaida.com, colouful tank, graphic tank, dark blue jeans, navy jeans, skinny jeans, cashmere hat, aviator sunglasses, Spring Summer, London fashion, outfit, denimJ Brand 811 Blue Code, Simeon Farrar Wonderland Tank, Warm Me Hat, Linda Farrow Glasses

Donna Ida, J Brand 8248 Lux Sateen Electric Blue, Edward Charme Tank Rose, donnaida.com, blue jeans, electric blue, skinny jeans, pink tank, slogan tank, graphic tank, Spring Summer, London, outfit, fashion, denimJ Brand 8248 Lux Sateen Electric Blue, Edward Charme Tank Rose

Donna Ida, J Brand Alex Chino Tarmac, Wilfox Twin Palms Jersey, donnaida.com, trousers, cropped trousers, white top, printed top, Spring Summer, London, fashion, outfitJ Brand Alex Chino Tarmac, Wilfox Twin Palms Jersey

Donna Ida, IDA Rizzo Mash, Poet White, khaki jeans, skinny jeans, white shirt, Spring Summer, London, outfit, fashion, denimIDA Rizzo Ankle Skinny Jeans Mash, Poet White

Donna Ida, IDA Gidget White, Bella Frued Daughter Tank, donnaida.com, skinny jeans, white jeans, panel jeans, white tank, cotton tank, Spring Summer, London, outfit, fashion, denimIDA Gidget White, Bella Freud Daughter Tank

The denim experts at our famous Denim Clinic are always on hand to help you find the perfect pair of jeans, and to offer styling advice and tips based on your lifestyle and fashion needs.

Donna Ida, IDA Kate Shorts, Simoeon Farrar Paint Drip Tee, donnaida.com, denim shorts, jean shorts, white tee, graphic tee, Summer Spring, London, outfit, fashionIDA Kate the Great Festival Short Bright Vintage, Simeon Farrar Paint Drip Tee