Are you #TeamHigh or #TeamLow? Do you prefer to wear your jeans nice and high, cinched in at the waist or would you prefer to jump into a pair of low waisted skinnies? To answer the question of which is the nation's favourite rise, we are launching the Donna Ida Denim Election where you can vote for your favourite! The final results will be announced on the day of the UK General Election on 7th May 2015 with one lucky voter winning a £1,000 IDA wardrobe..
Team High: IDA Ivy Goldies Dream, Team Low: IDA Honor Coachella
To enter, simply head to our Facebook page and enter your details, answering the question with #TeamHigh or #TeamLow. Once you have entered your details, gain extra chances to win by sharing the image above or the images below on Twitter, Facebook or Instagram with the hashtag of your vote and tag @donnaidadenim.
Eg - 'I'm voting #TeamLow in @donnaidadenim's Denim Election #competition'
Vote #TeamLow - IDA Honor Coachella
The #TeamHigh vs #TeamLow Denim Election campaign celebrates the traditional high-waisted denim look but also honours the new denim trends for SS15 with new low-rise styles including relaxed classics and slouchy skinnies.
#TeamHigh - IDA Ivy Goldie's Dream & IDA Almost Famous White Check
Donna Ida Thornton said; “I’m Team High. As a petite pair I like my jeans nice and high to cinch in at the waist which I wear with a blouse tucked in at the waist and heels. Low waisted jeans have come a long way though. They work best on boyish figures and forget those memories of the spray on jeans in the 90s, now they are worn a little looser with on-trend rips and distressing to wear with flats and a simple tee. I’m looking forward to see which style comes out on top in the campaign.”
Shop IDA. Enter the Donna Ida Denim Election.
T&Cs apply - The final vote will be counted at the close of the General Election on 7th May and announced on 8th May 2015. One lucky voter will win a new IDA wardrobe of £1,000. No cash alternatives.