Jean Queen Donna Ida Thornton is expanding her denim based brand, DONNA IDA, by introducing a candle for AW17. Launching in October this year, the ‘I’ve Got My Eye On You’ candle will be the first of two candles which will kickstart the new lifestyle collection.
The AW17 candle will capture the essence of winter with a seductive, feminine fragrance that would be perfect for a decadent boudoir. The luxurious candle will encapsulate the brand with monochrome packaging featuring a black vessel and white box with ‘I’ve Got My Eye On You’ written in DONNA IDA’s signature handwriting. The second candle will launch in March next year for SS18 and is themed around an English country garden where fresh summer herbs will be the dominant notes.
Donna Ida Thornton said: “DONNA IDA will continue to evolve as a lifestyle brand, creating hero pieces in our signature style. The essence of the Donna Ida girl is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life. She enjoys touches of glamour in every part of her world. I’ve been working with the acclaimed perfume designer Azzi Glasser to make the candles and she has a wealth of experience, so I have really enjoyed the process. I love that the first one will be sexy and luxe, and the second one will be down to earth, perfectly representing the understated glamour of the DONNA IDA girl.”