DONNA IDA Belgravia Spring Summer 2018 Window

For SS18 we're so happy to announce that we have installed a dramatic floral window display encapsulating the SS18 Posh Folk Collection at our Elizabeth Street boutique. The extravagant display has been created by acclaimed florist Dickinson & Doris using peonies, roses, cornflowers, spray roses, lilac and red berries to match the signature print in the collection, Enchanted Meadow.

DONNA IDA Window Instagram London Belgravia

Donna Ida Thornton said: “The essence of the DONNA IDA girl is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The SS18 Posh Folk collection has been designed to make the modern woman look and feel amazing with iconic tops styled with directional denim pieces."

DONNA IDA Window Instagram London Belgravia

Donna continued: "This beautiful window display captures this spirit with bright blooms bursting out of one of our best-selling jeans, Sidney Cropped Straight in Cornbury Blues and mirrors our signature print from the collection, Enchanted Meadow. I am so happy to present our first ever external window display on Elizabeth Street, which is an area renowned for specialist artisan shops.”

DONNA IDA Window Instagram London Belgravia

Mathew Dickinson of Dickinson & Doris said: “The installation reflects the DONNA IDA brand and SS18 collection, the bright Summer colours are all inspired by Donna, and the window display will reflect this. The concept is when you slip on a pair of DONNA IDA jeans that your world comes to life and bursts forth with colour, vitality and joy."

DONNA IDA Window Instagram London Belgravia

The SS18 window will be in the Belgravia boutique at 40 Elizabeth Street, London SW1W 9NZ until mid-June 2018.

Shop the Enchanted Meadow print in our Ready to Wear collection.

Behind the scenes: