The essence of the DONNA IDA girl is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life. She enjoys touches of glamour in every part of her world.
Jean Queen Donna Ida Thornton created her eponymous denim based fashion brand in 2012 bringing her vision of the high/low in fashion to life with beautiful tops and cashmere teamed with cool, edgy jeans for a contemporary look. This contradictory view has defined the modern aesthetic with ready to wear pieces which are designed to capture the DONNA IDA girl’s mood – whether it is a fun flirty top that she will always feel confident in, or a cosy perfect weight cashmere jumper that she will keep picking up day after day. In perfect contrast, the core denim collection comprises of high-waisted jeans to anchor her wardrobe which includes Ivy the High Top Skinny, Rizzo the High Top Ankle Skinny and Jeanie the High Top Cigarette Leg.
To capture the spirit of uptown meets downtown, the campaign was shot at Donna Ida Thornton’s country house in England, where she also acted as stylist and creative director using her own key accessories to communicate the look. The ‘Posh Folk’ SS18 collection is realised through styling an iconic top with directional denim pieces and finished off with statement accessories. The DONNA IDA girl is confident in the way she dresses to ensure she moves effortlessly through her day and into the evening with easy to wear pieces with a touch of luxe.