DONNA IDA AW17 1973 Denim Collection

Donna Ida Thornton’s 1973 Collection has been inspired by the year she was born with a fresh take on a retro look. The collection will encapsulate the essence of the DONNA IDA girl, who is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life.The hero jeans in the collection are the Boy Dazzler (pictured above on Donna Ida Thornton) in a worn-in shade called Throwback which are a high top style with a 10.5 inch rise, a relaxed fit and a 17 inch leg opening which look cool turned up or with a modern released hem. Wear Boy Dazzler in Throwback belted to cinch them in, tuck in tops to show off the waist and wear with heels or flats for a versatile look. Donna teams Boy Dazzler with Crazy for the Colonel and London Car Coat, and Miss Maggie Blouse in To The Moon & Back.

Dolly the Zip Flight Suit is a key piece for AW17 in a fine corduroy with a navy wash called I Feel Love. The flattering all-in-one style is designed to be worn slightly fitted with a slouchy leg. The distinctive gold metallic zips on the front and pockets contrast against the sumptuous luxe fabric. Pictured above, Caroline Sciamma wears Dolly in our latest Style Insider.

Iris is a new style for AW17 with a 26 inch cigarette leg which opens out into a frill hem. The high rise style in a deep navy shade called Midnight Sky takes inspiration from the ruffle tops which feature in the collection, adding a feminine touch to traditional denim.

Inspired by the best-selling Margot the Culotte, Moving on Margot in 70s Memphis for AW17 features two gold zip front pockets and released hems for a raw finish.

Rose is a mid-rise Cigarette Leg in with gentle distressing and a knee rip in a new shade called Hangover. This cool, nonchalant style has an 8 inch rise, a 12 inch leg opening and 33 inch leg length, meaning it will sit slightly lower on the waist and rouch at the ankle to wear with fresh sporty flats.

The best selling Rizzo the Ankle Skinny from DONNA IDA’s core collection returns in updated washes for AW17 which is versatile to team with flats, heels or boots. The Lucky Leopard wash is a statement skinny with a striking print in grey hues to team with bright, bold tops for a luxe look to team with Miss Maggie Blouse in In The Pink (as pictured above).

‘Go faster stripes’ get a fashion twist with Rizzo in Faster Noir in a grey hue with dark slimming stripes on either side. Rizzo is also available in rich cord fabrics in Green and Plum for a decadent look and classic shades Milk, Noir and Thunder.

 Shop our DONNA IDA Denim Collection.