Customise Your Denim

The Ultimate Denim Destination Donna Ida has launched bespoke denim customisation.

On Tuesday the Donna Ida team took over the terrace at the Belgraves Hotel for a denim customisation workshop to show the service we offer.

IMG_7074ss-webInviting fashion bloggers and press, our denim customisation expert Chloe took the guests through various techniques to rip and distress IDA jeans to their own personal specifications.



IMG_4478ss-webFuelled by a tasty healthy breakfast by Executive Chef Sophie Michell of Pont St restaurant. With a menu of mini bircher muesli pots, quinoa goji berry porridge, tropical fruit salad pots and more.


IMG_7013ss-webThe girls got stuck into distressing their denim and creating their own IDA.

IMG_7061-instaChloe, our in-house customisation expert shows fashion blogger 'An American Girl In Chelsea' how to distress her IDA Kate the Great shorts.

You can visit any Donna Ida Boutique and our in-house denim expert will rip and distress jeans to your specifications including single or double knee rips, distressing around the pockets or razored and unfinished hems.
Denim customisation £15

IMG_7170ss-webWe also offer iron-on badges in iconic retro inspired designs to add that finishing touch.

Iron on Badges £16


Leave a comment

Please note, comments must be approved before they are published