As much as I love a bit of action, trading half a shop with friendly but noisy builders in the back became a little too much like chaos this week so we've moved Donna Ida across the street to the ex-Jean Paul Gaultier space. It's huge! It's within spitting distance! We love it. The address is 171 Draycott Avenue SW3 3AE. This is our temporary home until Monday the 15th of April when we move back into our newly fitted space at 106 Draycott Avenue SW3 3AE.
The show must go on! A hard core fashion lover will be happy to be served amongst the sawdust and brooms.
The Chelsea boutique, minus stock, plus a few builders.
The pop up shop....actually building. It's huge!!
Any Donna Ida project is usually supported by a healthy dose of Starbucks.
