Chelsea Shop Fit - Day 16

There's been a gap in my Chelsea re-fit blogging.  Namely because I didn't realise how many days of dust and dirt there would be - zero glamour.  But here's an update - we're on the home stretch now - and in the meantime you'll still find us at 171 Draycott Avenue, SW3 3AE.  Right across the road!

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 The subway inspired tiling being laid.

donna ida, chelsea shop fit, day 16, renovations, new store, boutique opening, london blog, london style, blogger style, blogger fashion,holiday, family

This was made for me by Marty Thornton to safe guard the Chelsea boutique when it opened in 2006. She will be put  back in place when the refurbished boutique opens.

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The snazzy new shop front has already been put in place. But I will miss the totally unnecessary peep hole from the old shop.

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The very last remnants of the previous occupants prior to 2006, Betsey Johnson.

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Here's our pop-up at 171 Draycott Avenue - right across the road from the Chelsea boutique.

 donna ida, chelsea shop fit, day 16, renovations, new store, boutique opening, london blog, london style, blogger style, blogger fashion,holiday, family

Camilla from our Chelsea boutique promoting the pop-up wearing head to toe IDA by Donna Ida.

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All roads lead to Donna Ida.

donna ida, chelsea shop fit, day 16, renovations, new store, boutique opening, london blog, london style, blogger style, blogger fashion,holiday, family

Alex the Chelsea manager in her temporary pop-up.