Behind the Scenes: AW11 Product Shoot

It may still technically be summertime, but with the drab weather we've been experiencing lately, the Donna Ida team have been coveting AW11 collections even more than usual. With our excitement for all-things-new-season, we're sure you can imagine the fashion frenzy that occurred yesterday, when we headed to the studio to shoot some of our incredible upcoming pieces, from the likes of J Brand, Citizens of Humanity and Goldsign - we want it all, and we want it now! We're sure you'll want it too, but before it goes online, you'll just have to make do with a sneak peek at the shoot...

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