J Brand

J Brand is co-founded by denim manufacturer Jeff Rudes and stylist Susie Crippen. The two set out to create classic and sophisticated jeans with the emphasis on fit, while holding to one mandate: no excess hardware or embellishments. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women’s jeans. “It’s all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,” says Susie. The collection will always stay clean and classic, and also at the forefront of trends, maintaining leadership in the premium jeans market.