Vintage Denim Heaven

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If you haven't made it in to the new Lucy in Disguise store on King St, Covent Garden yet here is a sneak peak of the Donna Ida vintage denim corner. On offer is a range of re-claimed, vintage denim priced from £15-£55 in a variety of brands, styles and washes. There are some real treats in there so be quick go and check it out.

The Lucy in Disguise store itself is beautiful, full of amazing one-off vintage furniture pieces including a pair of old barbers chairs for the James Brown Blow Dry Bar. As well as a couple of incredible chandeliers - which on enquiry were actually individually hand crafted by someone amazing! The store is full of unique vintage dresses and retro garments, it is a real paradise. You can rent or buy the dresses so if you just want something for that special occasion you are well looked after.

You can also drop your old jeans into the store to receive a £20 Donna Ida gift voucher. All the proceeds from the sale of the jeans will be donated to our favourite charity Jeans for Genes. If you don't fancy second hand jeans you can also support the charity by purchasing the 2010 Jeans for Genes t-shirt and don't forget it is Jeans for Genes day this Friday 1st October so please show your support and make sure you throw on your favourite jeans this Friday.

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