Pre-AW18 Collection

The DONNA IDA pre-AW18 ‘Iconic’ collection celebrates enduring timeless pieces in classic colours for a confident modern woman. The new range by Jean Queen Donna Ida Thornton which launches in June 2018 brings her vision of the high/low in fashion to life with beautiful tops and cashmere teamed with cool, edgy jeans for a contemporary look.

 This contradictory view has defined the modern aesthetic with ready to wear pieces which are designed to capture the DONNA IDA girl’s mood – whether it is a fun flirty top that she will always feel confident in, or a cosy perfect weight cashmere jumper that she will keep picking up day after day.

The Iconic Brit in Love That Red, Aussie in Milk and American in Hello Sailor Intarsia Cashmere Jumpers £325 are bold and striking pieces featuring national flags. The classic shades of red, white and blue are balanced out by cool new denim shapes in vintage style washes.

Following the trend for detailed denim, Kitty Kat the High Top Mini Boot £195 in The Star of 70s Memphis features the classic DONNA IDA high rise, a 14 inch leg opening to kick out slightly at the hem and red stars embroidered on the right leg. Inspired by the 60s, Marianne the Raw Hem Midi Skirt in Beating the Blues £165 has a laid-back, boho feel in a soft, worn-in mid blue denim.

Cassandra the 70s Flared Jumpsuit in Moonlight £270 is a standout piece in the Iconic Collection with a retro feel featuring a traditional collar, with a V-neck design and zip- up front and waist adjusters to cinch in for a clean silhouette. Rose is the perfect mid-rise Cigarette Leg £165 style in First Light which works well for taller girls with a 33 inch leg or can be worn rouched at the ankle for a laid back feel. Best-selling style Sidney the High Top Cropped Straight Leg £165 in Milk has a 13 inch leg opening and an unfinished hem to wear with ankle boots, heels or flats.
DONNA IDA jeans are complemented by a range of DONNA IDA contemporary separates which complete the modern wardrobe. The signature print for the pre-AW18 is Love That Red Winter Garden is a vibrant floral print with yellow and blue highlights. Practical Extravagance The Simple Silk Top £225 is a beautiful floaty piece which is perfect for jeans and sits longer at the back with long sleeves for cooler weather. Slippery Little Cami Top is pretty strappy style for evening to team with high-rise blue jeans and heels. Add a hint of this iconic print with the Pallenberg Skinny Neck Tie £75.
Donna Ida Thornton said: “The Iconic Collection is the essential edit for the modern woman which captures the spirit of uptown meets downtown, realised through styling a statement top with directional denim pieces and finished off with key accessories. The DONNA IDA girl is confident in the way she dresses to ensure she moves effortlessly through her day and into the evening with easy to wear pieces with a touch of luxe.”
To shop our pre-AW18 and AW18 Collection visit our Trunk Show on the 15th May at our Chelsea Boutique 11am-7pm and receive 10% off your order. Contact chelsea@donnaida.com with any questions or queries.