New denim for a new decade; take a look at the new shapes and styles landing in 2020.
Cassandra the Flared Jumpsuit
Cassandra the Flared Jumpsuit in Fawcett Blue is our best-selling style in a new wash for your modern edit. This classic mid blue shade will work all year round with subtle shading giving a vintage feel. Cassandra is our most flattering shape with a cinched in waist, seductive zip front and elegant wide leg. Team with trainers at the weekend and switch to boots or heels for an evening look.
Dolly the Flight Suit in Milk
The highly anticipated Dolly the Flight Suit returns in a beautiful soft white Milk shade for Spring with contrasting gold hardware. The perfect shape to wear from Spring through to Summer, team Dolly with trainers or heels for day to night style.
Jeanie in Milk
Get set for Summer with fresh new denim styles. White jeans are a key piece in your modern wardrobe because as a neutral, they go with everything. Try our Jeanie the Cigarette Jeans in Milk which was designed to offer a classic cigarette leg which are perfect for taller girls offering a 33 inch leg and 13 inch leg opening with the classic 9.75 inch high rise.
Parklife Dazzler are the perfect day relaxed shorts for Summer with an unfinished hem and high-waisted design. Wear them cinched in at the waist with a belt, or size up and wear on the hips for a looser fit.
Rizzo the Ankle Skinny in Milk
Rizzo the Ankle Skinny first joined the DONNA IDA collection in SS14 and has been a best-selling shape ever since. Donna was inspired by the 50s fashion in Grease, specifically Cha Cha DiGregorio’s winning look at the race at Thunder Road. Channeling this iconic style, these jeans are figure hugging, nipping in firmly at the waist and finishing neatly at the ankle.
Rizzo the Ankle Skinny in Release Me I'm Yours
For the perfect jeans to take you from Winter to Spring, try our latest denim shapes. Our iconic Rizzo style returns in Release Me I'm Yours, a dark blue denim which is a wardrobe staple.
Ruby the Culotte in Feeling Blue
Ruby the Culotte in Feeling Blue is a chic high rise with a side zip for a chic shape which flares out to a wide leg in a dark blue wash that is super flattering.
Kitty Kat the Cropped Mini Boot in Dark Days
Our Kitty Kat Cropped Mini Boot jeans return in a classic dark wash called Dark Days for 2020. This wardrobe staple kicks our at the ankle with a released hem for extra length. Team with a tee and heels for a modern look.
Gert the Cropped Ankle Zip in Electric Dreams
A new style for 2020, is a Gert classic high waisted cropped skinny jean with an ankle zip. These super soft, super flattering jeans come in a beautiful blue shade called Electric Dreams to wear with nautical colours.
Vera the Button Ankle Crop in Never Never
Vera is a high rise ankle skinny with buttons at the ankles. The Never Never wash is a subtle animal print in grey and black, making it the perfect everyday piece for 2020.
Boy Dazzler the 90s Straight Leg in Stacked It
Our Boy Dazzler Jeans return for 2020 in a vintage inspired wash with a single knee rip for an authentic look. Team with fresh white shades for a look that is pure Summer perfection.