New denim jumpsuits and must have jeans

Just landed, add wardrobe staples to your Autumn Winter edit with our best-selling denim styles and best-selling jeans in new washes. Take a look at Ivy the Skinny which is the perfect style to tuck into boots or try Jeanie the original Donna Ida Straight for a wider leg and consider Frenchie as your go-to shape for a relaxed fit. Vera the Ankle Skinny (pictured below coming soon) or Mabel the Ankle Slim are the ideal cropped jeans to team with trainers. Here’s our pick of the latest styles. 

donna ida skinny jeans


New Jeans
Rizzo the Ankle Skinny first joined the DONNA IDA collection in SS14 and has been a best-selling shape ever since. Donna was inspired by the 50s fashion in Grease, specifically Cha Cha DiGregorio’s winning look at the race at Thunder Road. Channeling this iconic style, these jeans are figure hugging, nipping in firmly at the waist and finishing neatly at the ankle. Cha Cha provided the creative vision but it is Rizzo who Donna turned to when it came to naming the jeans. Rizzo’s ‘let’s go get em’ attitude made her the perfect poster girl for these chic ankle skinnies. These jeans go with everything from trainers to court shoes and high heeled sandals. To enjoy these jeans all year round, follow Hedi Slimane’s lead from the AW19 Celine show and tuck Rizzo in Stormy into over the knee boots for a modern update in colder weather.

jeans, denim, donna ida
A chunky knit is the perfect cosy choice to wear for a sumptuous Sunday lunch at the weekend. Style with Rizzo in Dark Days and finish off with a heel, we love Gianvito Rossi's 'Lucy' or Balenciaga's 'Knife' mules. Team with Baby Army, The Greatest Cape or our Hustle Coat.

donna ida skinny jeans
Boy Dazzler are the ultimate high rise boyfriend jeans which can be worn true to size cinched in with a belt and slim on the leg, or size up for a traditional boyfriend shape for a looser fit. Wear with loafers or trainers in the day and swap for high heels for an evening look.

jeans, denim, donna ida

New in, our Hope the High Top Patch Pocket Flare has just landed. This sleek style is a must-have for a classic look for timeless elegance in the Never Too Late Wash to wear with heels.

jeans, denim, donna ida


Donna Ida has collaborated with one of our long time friends and style crushes, Amanda Wakeley. Discover our best selling super high waisted wide leg Minnie in City Duty, combining one of our key styles with our blackest never-fade denim which we have christened City Duty for this special style with Amanda. Donna sees the Amanda Wakeley girl as a cool sharp London woman, always on duty. We kept our iconic square gold waist cinches in place which highlight your waist, and to celebrate the partnership added our exclusive tobacco leather patch at the back waistband.

jeans, denim, donna ida

Jeanie the Cigarette Leg is one of our original Donna Ida styles with a classic 6.5 inch leg opening. Team these high rise jeans with a fitted sweater and finish off with classic loafers to channel Faye Dunaway's Bonnie. Roll up Jeanie at the ankle and add a printed tee and trainers for a modern look.

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New Jumpsuits & Boiler Suits
New in Dark Days, Sadie the Boilersuit is our original denim all-in-one which launched back in 2015. Sadie is a great option for casual weekends and can look best for Autumn worn with trainers or biker boots. Sadie has a slim fit and straight leg, so you can take your normal size and wear it fitted or size up for a more relaxed, slouchy look.

donna ida boiler suit sadie

Our best-selling Cassandra the Flared Jumpsuit returns in a brand new colour for AW19. The brown Gangsters's Moll wash has been inspired by Faye Dunaway's styling in iconic 60s film, Bonnie and Clyde. Finish off with a trilby hat or chic beret and add a printed silk scarf or wool cape to get the look.

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