New Brand Alert: Aiko

Exclusive to Donna Ida in the UK, US brand Aiko has launched for AW14 with their cool and edgy designs. Aiko's distinctive style has has already caught the attention of celebrities including Kourtney Kardashian, Alessandra Ambrosio, Jessica Alba and Jessica Biel.

Aiko, Ruxandra Jersey in Black, Donna Ida, fashionAiko Ruxandra Jersey in Black

Alessandra Ambrosio, Aiko, Donna Ida, fashionAiko was created by Cynthia Mittweg and Sean Barron, fusing their fashion and cultural backgrounds to mix quality luxe materials with quirky slogans influenced by music and art. Their jumpers have a sporty edge with graphic stripes and strong typography featuring throughout the collection. The play on words juxtaposes two cultures into one with 'Au Revoir Tokyo' reinventing the slogan sweater.

Aiko Antonine Tee in French Garden, tee, Donna Ida, fashionAiko Antonine Tee in French Garden

Aiko, translates as ‘beloved child’ in Japanese and aims to create abstract, fashionable styles in experimental geometric shapes.  The Giacomo sweatshirts showcase Aiko’s trademark sleeve cuff, adding a statement look to an outfit.

Aiko Giacomo Tokyo Jersey in Grey, jumper, sweater, Donna Ida, fashionAiko Giacomo Tokyo Jersey in Grey

Aiko Giacomo Paris Jersey in Black, jumper, sweater, Donna Ida, fashionAiko Giacomo Paris Jersey in Black

To celebrate the launch of Aiko at Donna Ida we have a 'Bonjour Los Angeles' Giacomo Jumper in Paradise size medium to give away to one lucky winner. To enter follow and RT @donnaidadenim and @aiko_nyc to enter. Competition starts on 4th July 2014. Closing date 13th July. T&Cs apply.

AikoCompetition