This morning was a very exciting moment at Westfield London, when at 9am, a large group of press crowded around the Donna Ida Denim Drive car to catch a glimpse of the lovely sisters Lily Allen and Sarah Owen as they posed to support the Donna Ida Denim Drive.
As you Donna Ida blog followers know, we have been very busy collecting unwanted denim from all the denim devotees out there to help raise money for Jeans for Genes.
Westfield London organised a great fashion car boot sale in the atrium which launched today and goes all week! Head down, bring in your jeans and collect your £20 voucher for each pair you donate. They will then be re-sold at the new vintage venture Lucy in Disguise in covent Garden with proceeds going to denim charityJeans for Genes which supports children suffering from genetic disorders.
Visit us at Westfield Car Boot until Sunday the 26th of September