Meet Donna’s girl squad, inspired by her grandmother Ida, who made her own patterns and clothed family and friends in rural Australia. Each jean is crafted with a particular personality in mind, designed for every kind of girl you know and love.
RIZZO - THE GIRL ABOUT TOWN
If you watched Grease and thought Rizzo was a total icon, these jeans are made for you. Rizzo’s ‘let’s go get em’ attitude inspires these figure hugging skinnies, cutting a striking look with a firmly nipped-in waist. Best of all, they’ll go with everything from trainers to pumps and high heeled sandals.
BOY DAZZLER - THE COOL GIRL
If you love a laidback look, it has to be the Boy Dazzler. Bobby Dazzler is my husband, so technically still my boyfriend, just legally. Boy Dazzler is high-waisted, straight through the thigh, rolled at the ankle - perfect! Wear it belted or with a shirt knotted at the waistband for 90s cool-girl chic.
SHOP BOY DAZZLER
RUBY - THE SMART ONE
Ruby’s a bit preppy but you love her for it. A dressy culotte, Ruby has a side zip closure and flattering pintucks down the centre front seam. Because I am short I wear these with platform trainers and they are almost full length on me, but on a tall girl they will be a proper culotte, chic and work-ready.
MARTHA - THE SHOWSTOPPER
An early Donna Ida icon, Martha is an attention seeker in the best way. If jeans had star signs, Martha would be a Leo. Flared beyond the ordinary bootcut and nipped in at the knee for a classic look, Martha will make you feel amazing with a bit of stretch to make it a real showstopper. Size down for a figure hugging, head turning look.
MOLLY - THE GIRL'S GIRL
If you love your girl gang, they’re your number one priority and you're theirs - Molly’s for you. With a feminine cut and a bit of edge, Molly’s shiny gold button fly adds all the accessories you need.
KITTY KAT - THE CUTE ONE
The one that everyone loves when they meet her - Kitty Kat is so cute. She balances out a hip, and is a great alternative if you want to move on from a skinny silhouette but still want a fitted style. A released hem brings out just a little bit of edge.