Jeans for Genes Launch Party

On Monday we popped along to the official launch party for Jeans for Genes at Kettners in Soho. The star-studded event was held to help to raise awareness for Jeans for Genes Day, which takes place 7th October.  Many famous faces attended, from singer Kelis to fashion expert Brix Smith Start.

As a Jeans for Genes patron, Donna Ida Thornton has recruited 130 friends and colleagues to run the adidas 5k this Sunday 11th September with a target of raising £50,000!  Donna took time out to have a glass of champagne to celebrate raising over £28,000 (so far)...and hopped into the Jeans for Genes photo booth with PR & Marketing Manager Claire Etchell...here are the results!

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