Jean Queen Donna Ida Thornton launches new denim label, IDA.

Donna Ida Thornton is set to launch a denim label in Spring 2013. Named IDA by Donna Ida, this denim brand will celebrate the ‘iconic woman’ silhouette with a collection of true-waisted and tailored jeans with classic co-ordinates to complement them.

Drawing inspiration from quintessential British elegance and sophistication, Donna Ida Thornton has introduced a collection of styles with a contemporary aesthetic and attitude to denim. IDA is a label with an achingly cool take on the way a modern woman dresses; a little bit lady, a little bit rock ‘n’ roll and a lot of chic. The collection comprises 20 pieces and is aimed at women who appreciate a clean silhouette.

Donna Ida Thornton said ‘IDA was born from a need to satisfy an increasing customer demand towards high-waisted fashion styles.  I am constantly reaching for high-waisted styles within my own denim wardrobe but find I am limited from a fashion point of view. High-waisted is chic, stylish, and comfortable to wear and creates a beautiful silhouette. For me this is the modern yet timeless way to wear denim.’

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To discuss wholesale opportunities please contact Jane Wilson at Chiltern Street Studio on 0207 4864800

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