For the last year, I’ve been trying to keep this special collaboration with Jaeger a secret and I am so thrilled that I can finally reveal all! It has been an honour to join forces and create a DONNA IDA for Jaeger capsule collection which upholds Jaeger’s sense of British style and also injects the DONNA IDA expertise for directional denim pieces and contemporary separates. I’ve been working with Liza Webb, Jaeger’s Buying Director and their Creative Director Sheila McKain-Waid to create a capsule collection for AW16.
The range will embrace all the aesthetics the Jaeger woman is looking for combined with DONNA IDA’s spirit of youth, energy and enthusiasm. The range will introduce new denim shapes which will anchor the collection plus an edit of blouses, knits and accessories to complete the modern look.
DONNA IDA for Jaeger will be cool, classic, versatile and effortlessly stylish with all the finishing touches you expect from premium denim. The collection lands on Thursday 8th September at Jaeger’s King Road store and you’re invited to our exclusive party hosted by HELLO Fashion Monthly. You’ll get the chance to be the first to shop the collection, enjoy a bellini and canapé reception plus we will have a DJ, photo booth and competitions on the evening. RSVP to: email@example.com to reserve your place.
Here’s a little about my favourite pieces in the collection – let me know what you think on Twitter & Instagram @donnaida #jaegerstarringdonnaida:
CONSTANT ROMANCE The Ruffle Silk Blouse
A show stopping piece you will have in your wardrobe forever. Tie up or leave open to suit your mood.
ANGIE The Track Leather Pant
The modern slim fit track pant designed to take you from day to evening. Wear with trainers for downtown or heels for uptown.
SABRINA The Split Midi Skirt
SABRINA is a modern mid-length denim skirt with a feminine high-waist and sleek front split. Day-to-night dressing just got chicer.
DORA The 70s Jumpsuit
Inspired by the 70s and fitted to perfection, DORA is nipped in at the waist and flares from the thigh for a beautifully balanced silhouette.Don¹t forget your platforms.
TRACY'S GIRL The Crisp White Oversized Shirt
Think of the chicest woman you know and that¹s who¹ll be wearing this shirt. Layer under Early Edie or wear open over Miss Vivian.
Shop the collection from 8th September on Jaeger's website.