How to create the DONNA IDA makeup look for Summer

Erika Swinn was our hair and makeup artist for our SS18 Posh Folk shoot featuring beautiful model Femke Jansen. Here she reveals how to create the same look at home.

Prepare - Erika Swinn: "I always cleanse my model's skin, as even if they are make up free - they've maybe had a long journey over to the location. A quick cleanse really freshens up the skin. I didn't have to on this shoot but if I feel the models skin looks tired, this is when I would add a mask while I'm setting hair. I find the Charlotte Tilbury Dry Sheet Face Masks are perfect, you don't need to wash them and they create a glowy base to start work on.

Next I add Rodial's Snake Serum and Bee Venom moisturiser as they are a beautiful combination. The Bee Venom is really moisturising, flawless under make up and also has an SPF, as I knew we were shooting outside and it was a bright day it's what I went for."



Base - Erika Swinn: "I always do base first. I know many artists don't but I feel I can really look at the face properly when I have the base and brows completed. For primer I used Illamasqua Hydra Veil but any primer creating a dewy base can work, like Charlotte Tilbury's Wonderglow is another favourite. Foundations can be really hard to find the right one with lots of trial and error along the way. My absolute 'go to' foundation on any shoot in the Rodial Skintint, I used shade number 2 on Femke. It blends perfectly, it can be easily layered but I don't often find the need to as it just gives such a beautiful finish. I always use a light reflective correct pen under eyes as this is often where we have any discolouration - yes even models!!

Brows I always use Ardell Dipbrow Kits depending on the hair colour and add a little Marvelbrows Shadow if in need to. The key with brows is to use minimal product and brush brows lots between applying product. We want to keep the brows looking as natural as possible."



Powder & Cheeks - Erika Swinn:" When creating a dewy base I use a small fluffy brush you to avoid adding too much powder which I apply to the T Zone to avoid unwanted shine. I keep a close eye throughout the day to make sure I'm keeping on top of it. For the cheeks I used Charlotte Tilbury Filmstar Bronze & Glow to highlight and contour the face - I feel this is such an essential product for everyone's makeup bag!

On the cheeks I used the Victoria Beckham for Estee Lauder highlighter as a blush as it has a rose gold tint to it and I think it give a real Spring/Summer feel."



Eyes - Erika Swinn: "Spring/Summer eyes are best kept light and bronzed. I used Kylie Cosmetics The Bronze Palette here, and on the lower lash line I added the smallest amount of the Victoria Beckham for Estee Lauder highlight to the eyes as well to make them pop. 

Donna suggested a 1960s vibe eye to suit the collection which I totally agreed with. The key when winging it is to work with your natural eye shape - I think this gave the beautiful model Femke a real 'Kate Moss' feel. I often use individual lashes, especially when we want them to look as natural as possible. I used a combination of small and medium knot free here and lots of Too Faced  'Better Than Sex' Mascara it's one of my all time favourites."


Lips - Erika Swinn: "I kept the lips a neutral, slightly pink tone working with Femke's colouring and looking at the clothing we were shooting that day. A dab of gloss or balm throughout the day to keep them looking fresh. I always check with my models that they are happy. Quite often they are shocked and say the artist doesn't usually check with them. In my opinion, if you feel confident & like you look amazing, you'll work so much better."

Take a look at Erika Swinn's website for more information.

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