Get Your Jeans for Genes On

As Donna Ida is The Ultimate Denim Destination, it is no surprise that we are looking forward to Jeans for Genes Day this year on Friday 19th of September 2014. Yesterday model Charlotte De Carle joined Donna Ida Thornton for a few fun snaps ahead of the day.


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JeansForGenes_Donna Jean Queen Donna Ida Thornton for Jeans for Genes 2014

Donna Ida Thornton is an official patron for Jeans for Genes Day which aims to raise funds for children with genetic disorders and this year she is joined by a host of famous faces who are also supporting the charity.

JeansForGenes_Natasha Assistant Buyer Natasha Cobham
JeansForGenes_Hayley Donna Ida Photographer Hayley Bayliffe

Every year, Jeans for Genes Day holds a competition to design their official tee, and this year the winner was young designer Rachel Hill from the prestigious Edinburgh College of Art.

coleen-rooney-jeans-for-genes-2014 Coleen Rooney

Coleen Rooney is pictured wearing the Jeans for Genes Day tee which is available through Coleen said "Having experienced first-hand the everyday joy, but also struggles of having a sibling with a genetic disorder can bring, I'm delighted to be supporting, once again, Jeans for Genes. It's a fantastic way to raise funds for a very worthwhile cause, and everyone can support, after all what could be easier than wearing a pair of jeans?!" Coleen joins Made in Chelsea stars Caggie Dunlop and Louise Thompson in raising awareness for the charity.

Caggie Dunlop in the Jeans for Genes 2014 Limited Edition T-Shirt Caggie Dunlop in the Jeans for Genes 2014 Limited Edition T-Shirt
1404228787_Louise-Thompson-1 Made in Chelsea's Louise Thompson

Nearly 30,000 babies in the United Kingdom are born with a variety of over 6,000 incurable genetic disorders each year. Donna Ida Thornton has been raising money for Jeans for Genes in her role as a patron since 2010. Join all the Donna Ida girls by wearing your jeans on 19th September.

JeansForGenes_ClaireV Head of Mulit Channel Claire Venter
Donna Ida Head of Creative Kate Gorbunova Donna Ida Head of Creative Kate Gorbunova
JeansForGenes_Suzan Donna Ida Chelsea's Suzan Kerlo
JeansForGenes_ClaireE Donna Ida PR & Marketing Manager Claire Etchell

To add your support donate £1 on 19th September, wear your fabulous jeans from Donna Ida and you can help to change the world.

Donna Ida Jeans for Genes

 Top Jeans to wear on Jeans for Genes Day:

1. IDA Ivy Skinny Jean in Bright Vintage - The perfect iconic high waisted skinny in a perfect blue hue. These jeans will hold you in and hug your curves perfectly. Pair with a Jeans for Genes t-shirt and flats for the perfect Jeans for Genes Day outfit.

IDA Ivy Skinnies in Bright Vintage, skinny jeans, blue jeans, denim, Donna Ida, fashion IDA Ivy Skinnies in Bright Vintage

2. J Brand 835 Crop Jean in Misfit - With a tight, but stretchy fit and strategically placed distressing and fading, these jeans are the perfect lightweight jeans to wear in the office with a blazer for a smart Jeans for Genes Day look.

J Brand 835 Jean in Misfit, skinny jeans, distressed jeans, Donna Ida, fashion J Brand 835 Crop Jean in Misfit

3. Frame Denim Le Garcon Boyfriend Jean in Noir - This best selling style from Frame Denim is a relaxed jean with an extremely flattering slouchy fit and will pair perfectly with a t-shirt and your favourite pair of heelsfor Jeans for Genes Day.

Frame Denim Le Garcon Boyfriends in Noir, black jeans, Donna Ida, fashion Frame Denim Le Garcon Boyfriends in Noir

Be a part of Jeans for Genes. Shop Denim. Shop Designers.

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