Donna Ida Thornton - founder of namesake denim emporium Donna Ida - will be sharing with us her favourite outfits for every day of Online Fashion Week. Day one and she is all about the flares: "I love a flare. These are from Mother Denim, they're so soft with a nice wide kick at the bottom. I'm wearing them with a delicate blouse from Pyrus which is exclusive to Donna Ida and a tailored jacket from Smythe."