Donna Ida's Perfect Moment Launch Party

This week Donna Ida launched luxury ski wear brand ‘Perfect Moment’ exclusively in the UK. Perfect Moment bridges the gap between practical and stylish ski wear; where function meets fashion and practicality meets style. With a splash of colour and unique designs the clothing range encapsulates the brand’s ethos; ‘Born in Chamonix, with a Freeride State of Mind’.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

For the 'Perfect Moment' Launch Donna Ida Thornton wore an Equipment Signature Shirt, Equipment Sloane Crew knit, IDA Mabel jeans in Bright Vintage and the IDA Loren Cocoon Coat.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

To celebrate the launch of Perfect Moment Jean Queen Donna Ida Thornton hosted a ski themed party at the Donna Ida boutique in Chelsea with luxury hot chocolate from Kokoa Collection, snacks from Honestly Healthy and afternoon drinks sponsored by Luxor Champagne.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

Editor of Glamour magazine Jo Elvin attended the launch with Atelier Meyer's Carmen Heid, who is pictured above wearing the Perfect Moment Nanuk Sweater, which is also available in Vivid Blue.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

Mischievous designer Simeon Farrar was also at the launch and is pictured sipping Luxor Chamgne wearing the limited edition Perfect Moment beanie hat which were given away on the day.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

The Donna Ida girls were excited to wear the Perfect Moment ski wear. Here I am with our Assistant Buyer Natasha Cobham wearing our Perfect Moment ski jackets.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

Conde Nast Traveller writer Gaby Le Breton and Nicky Bannister of Bannister PR looked great in their Perfect Moment leather G-Jackets.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

Tatler's Isobel McMahon wrapped up warm in a sophisticated winter coat as she browsed the IDA AW 2013 look book.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

In the evening the after party was held at Eclipse Bars in Chelsea sponsored by G-Vine Gin. Guests swapped coloured marbles for special wintery cocktails called Perfect Moment and Lemon Slalom.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

The Perfect Moment cocktails were delicious made from G-Vine Gin one with sweet strawberries and the second with citrus flavours making  the Lemon Slalom drink. The lemon and orange flavored cocktail which included cloves and  dashes of orange bitter added a wonderful wintry twist.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
Isobel Klempka & Kat Austin from Halpern PR with cocktails made from G-Vine Gin

PR supremos Isobel Klempka and Kat Austin both sipped the Lemon Slalom cocktails wearing chic black coats at Eclipse Bars on Walton Street for the Perfect Moment after party.

donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants
Legendary Crackbaby Shots at Eclipse Bars
donna ida, london fashion, london style, winter, ski gear, beanie, snow, jacket, pants

To shop the Perfect Moment collection click here.

To read the ‘Behind the Seams’ interview with Hamish, CEO of Perfect Moment, click here.

Click to find out more about Perfect Moment and Donna Ida Events.

With thanks to Eclipse Bars, Honestly Healthy, Kokoa Collection, Ohso Chocolate, Luxor Champagne and G-Vine Gin.