This week Donna Ida launched luxury ski wear brand ‘Perfect Moment’ exclusively in the UK. Perfect Moment bridges the gap between practical and stylish ski wear; where function meets fashion and practicality meets style. With a splash of colour and unique designs the clothing range encapsulates the brand’s ethos; ‘Born in Chamonix, with a Freeride State of Mind’.
To celebrate the launch of Perfect Moment Jean Queen Donna Ida Thornton hosted a ski themed party at the Donna Ida boutique in Chelsea with luxury hot chocolate from Kokoa Collection, snacks from Honestly Healthy and afternoon drinks sponsored by Luxor Champagne.
Mischievous designer Simeon Farrar was also at the launch and is pictured sipping Luxor Chamgne wearing the limited edition Perfect Moment beanie hat which were given away on the day.
Conde Nast Traveller writer Gaby Le Breton and Nicky Bannister of Bannister PR looked great in their Perfect Moment leather G-Jackets.
Tatler's Isobel McMahon wrapped up warm in a sophisticated winter coat as she browsed the IDA AW 2013 look book.
The Perfect Moment cocktails were delicious made from G-Vine Gin one with sweet strawberries and the second with citrus flavours making the Lemon Slalom drink. The lemon and orange flavored cocktail which included cloves and dashes of orange bitter added a wonderful wintry twist.
PR supremos Isobel Klempka and Kat Austin both sipped the Lemon Slalom cocktails wearing chic black coats at Eclipse Bars on Walton Street for the Perfect Moment after party.
To shop the Perfect Moment collection click here.
To read the ‘Behind the Seams’ interview with Hamish, CEO of Perfect Moment, click here.