DONNA IDA's 10th Birthday To The Moon & Back Collection

Can you believe that it has been ten years since Jean Queen Donna Ida Thornton opened the doors to her Chelsea boutique on Draycott Avenue? It seems only a short time ago that we were celebrating our 5th Birthday and this October we are celebrating A Decade of Denim. The AW16 To The Moon and Back Collection which lands in September this year encapsulates the beauty of the night sky with dark midnight hues creating a perfect backdrop accented by playful prints.

DONNA_IDA_SHOT_04_AW16_072ss_IDA_Eliza_Dungaree_Jam 10th Birthday Style: IDA Eliza the Coated Dungarees in Plum Jam

IDA’s AW16 offering pushes the boundaries of denim with Eliza the Relaxed Skinny Dungarees (below). The Guilty Pleasures wash is a deep indigo blue denim with a touch of leopard print on the inside which can be seen on the inside of the bib and cuffs when turned up. For a more evening look, try the coated Eliza in Plum Jam (above) or Grease for a cool and modern look and team the slouchy leg with a contrasting heel which Pictured below IDA Eliza in Guilty Pleasures which is available for pre-order now.

DONNA_IDA_SHOT_02_AW16_020ss IDA Eliza Dungarees
Donna Ida Thornton wearing IDA Eliza Dungarees in Guilty Pleasure and DONNA IDA Miss Maggie Blouse in Coniac Orange IMG_8399ss Donna Ida Thornton wearing IDA Eliza Dungarees in Guilty Pleasures and DONNA IDA Miss Maggie Blouse in Coniac Orange
Donna Ida Thornton wearing IDA Eliza Dungarees in Jam and DONNA IDA Miss Maggie Blouse IMG_8402ss Donna Ida Thornton wearing IDA Eliza Dungarees in Jam and DONNA IDA Miss Maggie Blouse

The best-selling relaxed Sadie the Boiler Suit returns for AW16 in a midnight shade of Barely Black with stars on the buttons and poppers. Sadie in Barely Black can be customised by adding names or star badges onto the denim and modernised with a Pallenberg Neck Tie in Milk or Hepburn Roll cashmere jumper in Milk.

IDA Sadie the Boiler Suit IDA Sadie the Boiler Suit
Donna Ida Thornton wears IDA Sadie Boiler Suit AW16 IMG_7645ss Donna Ida Thornton wears IDA Sadie Boiler Suit AW16

New denim shapes include Kitty Kat, a High Top Cropped Mini Boot in Forever Blue which joins classic IDA shapes of Rizzo the High Top Ankle Skinny in Blackest and Forever Blue, Ivy the High Top Skinny in 50s Monroe, Jeanie the High Top Cigarette with new hue Midnight Sky and best-selling style Margot the High Top Culotte in new shade Blackest.

IDA Kitty The Cropped Bootcut IDA Kitty The Cropped Bootcut
IDA Margot The Culotte & Miss Maggie Blouse IDA Margot The Culotte & Miss Maggie Blouse

The DONNA IDA collection offers tops, cashmere and accessories to complement the denim range. The Cut Loose Shirt is long, smart button-up shirt which is designed to be worn oversized and can be teamed with a silk Pallenberg Scarf in Noir. If you love the oversized look but prefer a delicate finish, look to the new Cut Loose Maggie (below) with a pussybow with can be tied beautifully for a polished style or worn undone for a fashion forward look.

Donna Ida Thornton wears IDA Margot Culottes in Noir DONNA IDA Pallenberg Scarf and DONNA IDA Cut Loose Shirt IMG_7605ss [1719797] Donna Ida Thornton wears IDA Margot Culottes in Noir DONNA IDA Pallenberg Scarf and DONNA IDA Cut Loose Shirt
DONNA IDA Cut Loose Shirt in Milk 210GBP donnaida.com DONNA IDA Cut Loose Shirt in Milk

DONNA IDA Cut Loose Shirt in Private Benjamin 210GBP donnaida.com

Donna Ida Thornton’s Poet Don’t Know It silk blouse is the perfect piece to wear with jeans featuring a flattering V-Neck and long sleeves, this floaty piece works well with skinny jeans. Donna Ida Thornton wears Poet Don’t Know It in Rougey with IDA Rizzo Ankle Skinny.

Donna Ida Thornton wears IDA Rizzo in Thunder and DONNA IDA Poet Dont Know It Blouse and DONNA IDA Pallenberg Scarf IMG_7553ss Donna Ida Thornton wears IDA Rizzo in Thunder with a released hem and DONNA IDA Poet Don't Know It Blouse and DONNA IDA Pallenberg Scarf

DONNA IDA Poet Dont Know It Blouse in Hello Sailor 210GBP donnaida.com DONNA IDA Poet Dont Know It Blouse in Noir 210GBP donnaida.com DONNA IDA Poet Dont Know It Blouse in Rougey Red 210GBP donnaida.comThe best-selling Miss Maggie Blouse £185 returns for AW16 in all new colours which is an easy layering piece for the season. Add a cashmere jumper or a jacket over the top or wear under Ramona the Pinafore Culotte for a cool, modern way to wear a pussybow silk blouse.

Donna Ida Thornton wears Ramona Culotte Pinafore and DONNA IDA Miss Maggie in Coniac IMG_7480ss Donna Ida Thornton wears Ramona Culotte Pinafore and DONNA IDA Miss Maggie in Coniac

DONNA IDA Miss Maggie in Cognac Orange 185GBP donnaida.com DONNA IDA Miss Maggie in Deepest Pink 185GBP donnaida.com

Beautiful cashmere is the perfect partner for jeans so the On Stage Jumper in Noir Stars has a hint of rock n roll to team with relaxed skinnies. Lauren the V-Neck Sweater is a modern wardrobe essential in in Slate, Army and Make Hay which features a slim fit making it an easy layering piece in colder weather.

DONNA_IDA_SHOT_05_AW16_247ss_Cashmere_Jumper DONNA IDA Cashmere Jumper
On Stage Jumper in Noir Stars On Stage Jumper in Noir Stars

Donna Ida Thornton said; “The To The Moon and Back collection represents my direction for AW16 and also embodies ten years of working in the fashion industry. When I started DONNA IDA, I never imagined that ten years later I would be unveiling my eighth collection of IDA and DONNA IDA to the world. AW16 is defined by rich beautiful fabrics anchoring the collection and I’m excited about new shapes which I know will continue to change the way we think about denim with Eliza, Sadie, Kitty Kat and Margot, all adding a cool, versatile and relevant edge to your modern wardrobe.”

Donna Ida Thornton wears IDA Sadie Boiler Suit AW16 IMG_7663ss Donna Ida Thornton wears IDA Sadie Boiler Suit AW16

Donna Ida Thornton’s IDA and DONNA IDA To The Moon and Back Collection launches in September 2016. Shop AW16 Look Book.