We're delighted to announce that Donna Ida has joined forces with designer and fashion writer Fran Bacon for a three piece collaboration that launched at the beginning of September on donnaida.com and we have been overwhelmed with the response.
The collection includes Fran The Patch Pocket Cropped Jean in a mid blue wash called Sunshine plus two blouses, Greta in Raven and Snow White to complete the look.
The Fran The Patch Pocket Cropped Jean (£185) features a double waistband and buttons to cinch in the waist. This vintage inspired wash, called Sunshine, is finished off with a leather patch on the back with the Donna Ida x Fran Bacon stamp. The Fran is a straight leg style which is cropped at the ankle and has two front pockets for added detail.
The Greta Blouse (£195) is a classic Donna Ida style which has been a favourite of Fran’s in recent years. The beautiful long sleeved button-up lace blouse in new shades of Raven and Snow White will go perfectly with the Fran Jeans.
Donna Ida Thornton said: “When Fran and I did a Live on Instagram together a few months ago, I asked her, ‘if you could create your perfect pair of jeans, what would they look like'? She described in such exquisite detail, even down to the stitching on the jeans, exactly what she would create. After the Instagram Live, we decided to put the jeans into work that day, and hey presto, we’ve got Fran in Sunshine.
The Fran The Patch Pocket Cropped Jean is a new shape for Donna Ida with the double button and front pocket detail so I am excited to try it plus introduce shoppers to a fresh style. Greta is one of my favourites and I always think of Fran when I wear it because she has always been such a big fan. It really made sense to create the full look so I am delighted with the results.”
Fran Bacon said: “I am incredibly excited to be collaborating with Donna, I am a huge fan of Donna Ida’s denim ranges so to have the opportunity to design my perfect jeans with Donna is a dream come true. As a former fashion buyer, I am obsessed with the perfect fit, so I focussed on cut, stretch, wash and design details to ensure the jeans are super flattering.
The Fran Patch Pocket Cropped jeans are a straight crop leg, have double button waistband- perfect to hold the tummy in - patch pockets at the front, a nod to the 70s, and the perfectly placed pockets at the back to make ensure they are incredibly flattering on the bottom. They are a great length, just cropped at the ankle so they can be dressed up with heels or dressed down with trainers. The ‘sunshine’ wash is perfectly sun bleached, it looks ‘worn’ in a cool way and is a wash that works with any colour top and footwear.
The Greta Blouse is the perfect partner for the jeans, elegant lace with a subtle puff at the shoulder. I will be wearing mine with everything from my jeans to dungarees to skirts or leather joggers. A great versatile piece in my wardrobe to dress up or dress down and will seamlessly take me from season to season. I am so excited to launch this capsule collection with Donna, I cannot wait to be wearing my jeans and Greta top non stop!”