Donna Ida Thornton's Jean Queen Denim Clinic

Named by Grazia magazine as "One of the world’s most trusted denim gurus," Donna Ida Thornton is set to open the doors to her famous Denim Clinic and offer complimentary one-to-one styling sessions each week. From 3rd February 2015 appointments will be available with the Jean Queen herself to find the perfect fitting jeans which will be every Tuesday at the flagship boutique on Draycott Avenue in Chelsea.

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Prior to a Denim Clinic appointment, the Donna Ida team will ensure the perfect selection of jeans will be ready and waiting to make it a quick, easy and enjoyable experience. At your Denim Clinic you will receive your ‘Denim Blueprint’ which will detail your body shape, perfect brands and key styles for you. The spacious changing rooms in Donna Ida in Chelsea are the perfect place to relax and enjoy your styling experience with shelves and hooks to hold your bag, keys and mobile phone while you shop.

Donna Ida Chelsea Internal (15)When you book in for a Denim Clinic expect a glass of Prosecco or cup of coffee while you shop. Make sure you take a bag from the Donna Ida sweetie shop for seasonal inspired popcorn and candy treats to fuel your experience.


Experience a Denim Clinic with a denim expert at Donna Ida at the Belgravia or Chelsea boutique - drop in at anytime or book a Denim Clinic by emailing

Book a Denim Clinic with Jean Queen Donna Ida Thornton every Tuesday from 3rd February by emailing or calling 44 (0)207 225 3816 quoting Donna Ida Thornton Denim Clinic. Appointments take between half an hour to an hour.


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