DONNA IDA Pre-SS18 Collection

Donna Ida Thornton’s Pre-SS18 Collection has been inspired by the changing seasons moving from scarlet Christmas red shades to fresh green highlights underpinned by classic white, black and blue. The collection encapsulates the essence of the DONNA IDA girl, who is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life. 

The best-selling Kitty Kat The Mini Bootcut is updated with floral embroidery called Secret Garden perfectly evoking Spring. The Kitty Kat style is also available in Sail Away in A Pea Green Boat, a striking shade which injects a fresh burst of colour into your modern wardrobe.

Iris in Milk £170 is a new style with a 26 inch cigarette leg which opens out into a frill hem.The high rise style takes inspiration from the ruffle tops which feature in the collection, adding a feminine touch to traditional denim. Ruby the Culotte in Big Skies is a chic high rise with a side zip for a chic shape which flares out to a wide leg.

DONNA IDA jeans are complemented by a range of DONNA IDA contemporary separates which complete the modern wardrobe. The new Maggie in Love blouse in Star Crossed Nights is a beautiful red shade perfect for Christmas featuring the iconic print. Miss Maggie in Spotted on Noir is a striking monochrome polka dot piece which will look effortlessly chic tucked into jeans for a day to evening look. The best-selling Mixed Signals Blouse returns for pre-SS18, a sheer lace number in Noir for the festive season. The oversize You Frill Me Blouse is the perfect luxe party piece with delicate ruffles on the front, shoulders and wrists plus a contrasting ribbon which ties at the neck for added detail. Greta is a DONNA IDA classic shape which buttons up to wear as a blouse or open as a jacket and for pre-SS18 comes in a new shade called Love That Red Lace.  Red is a dominant colour in the collection and Every Day in St Tropez has been designed to be your staple piece for the season to wear off the shoulders tucked into jeans. The Almost Famous Blouse mirrors the IDA Kitty Kat Jeans in Secret Garden with matching embroidery on a gingham print. Arm Candy is a statement piece in the collection in a sheer fabric and beautiful embroidery in a floral design. Cashmere is essential to complete the DONNA IDA look. Arthur’s Eternity in Milk has been designed to honour the memory of Arthur Stace who was a former soldier who’s ‘Eternity’ graffito tag was written numerous times in chalk in the streets of Sydney Australia between 1932-1967. The trend for ruffle detail pulls through to the cashmere collection with Bit of Ruff in Noir perfect for Winter in a fine knit with contrasting frills around the neck and wrists. Friller creating a preppy, fun style in Posh Break with a lurex adding a glamour to the classic look. To complement the new lifestyle collection, Donna Ida Thornton has designed two special cashmere pieces. Cable Me The Aron Cashmere Jumper is a beautiful chunky knit to keep you warm and is shaped to drop lower at the back for a flattering fit. Fireside Fashionista The Bell Sleeve Cashmere is the perfect cosy Winter piece with a loose shape and exaggerated sleeves making it an iconic style to team with skinny jeans.

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