Donna Ida launches Erica the Every Length Jean

Donna Ida Erica

The Straight Leg Jean can be Cut to Six Different Lengths

Jean Queen Donna Ida Thornton has designed the first ever ‘every length’ premium straight leg jeans which can be customised by shoppers to the perfect length.

Erica the Every Length Straight Leg Jean in the Forever wash (£225) launches in February 2022 and has a 38 inch inseam for taller girls. The jeans have a raw hem with bar tacks at one inch intervals so customers can cut straight across at their desired leg length.

Donna Ida Erica

The leg length of Erica will be between a size 32-38 leg with waist sizes ranging from 23-34. Erica will be available from

Donna Ida Thornton said: “Erica has been created for our tallest customers to our shortest Donna Ida girls. We created a 38 inch inseam that would satisfy the longest legs. I’ve added clever bar tacks every inch, for 6 inches at the hem, so you can customise Erica at home yourself cutting Erica to the leg length for you. The Forever wash is the perfect worn in Levi’s blue that we all hanker after, washed down to be soft and supple to wear. Tobacco stitching and leather belt patch complete your classic denim look.

how to cut flare jeans

Here is what you do, put Erica on with the shoes that you will wear her with the most. Fold the hem under at the bar tack point that you decide upon. Take Erica back off and lay the leg on a flat surface, like the kitchen table. Take a sharp pair of fabric scissors and starting directly under the bar tack (the tack is there to stop the jeans fraying and opening up at the seam) and cut directly across the the corresponding bar tack at the length that you have chosen. Super easy!”

Jean Queen Donna Ida Thornton created the DONNA IDA collection for the girl whose wardrobe is centred around denim. The collection of iconic pieces celebrate every woman's figure with high waisted jeans and statement all-in-ones designed to shape and flatter.


Pre-order Erica here.

Leave a comment

Please note, comments must be approved before they are published