Donna Ida Interview at Westfield

Westfield Car Boot with Donna Ida - September 2010

Check out a short documentary featuring Donna Ida at the Westfield Car Boot September 21st-26th 2010.
Donna Ida branded their car to promote the ongoing denim drive for charity Jeans for Genes and had a great time collecting more denim donations! We also met a lot of new customers face to face and introduced them to the wonderful world of designer denim, and also managed to gain several new blog fans!
The boot fair was to promote special brands in the shopping centre, there were 18 cars all together, ranging from makeup, to cupcakes and clothing! Also, including live catwalk shows on the weekend featuring the highlights of AW10 fashion. This event really put the glamour in the boot!

To read more about our denim drive, click here

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