Donna Ida x Heist Studios - Interview and Giveaway!

The Donna Ida team are loving Heist Studios right now. Their body-sculpting and supportive shapewear is a perfect match with our figure-flattering denim!

Pictured: Cassandra in Fawcett Blue & Heist Contour Seamless Bodysuit in Almond



We are thrilled to team up with Heist for an exclusive giveaway, offering one lucky winner the chance to win the ultimate confidence-boosting bundle: a statement Donna Ida jumpsuit, plus 3 pieces of your favourite Heist shapewear and a pair of tights! Good luck!

Our giveaway starts at 8am on Thursday 14th March, and ends at midnight on Thursday 21st March.


Competition Now Closed

Pictured: Cassandra in Fawcett Blue, Minnie in The Last Embers & Special Agent Venter in In The Field, paired with Heist Contour Seamless Bodysuits in Almond and Black, and Contour Short with Bralette.


We were lucky to catch up with Claire Breslin, MD of Heist Studios. It was lovely to hear more about Heist, to chat highlights, challenges, and exciting future projects! 

Pictured: Claire Breslin, MD of Heist Studios


Donna Ida: For anyone new to Heist, can you describe the brand, and why you love it?


Claire Breslin: Heist was born out of a desire to disrupt the tights and foundationwear market; for years women had no choice but to wear restrictive and uncomfortable tights and shapewear. Through innovative technology we have created tights that don't dig, sag, or roll, and are truly a pleasure to wear. We work with specialist Italian factories to produce high quality products that are everyday essentials and the foundation of every wardrobe. We are a fashion brand so colour, texture and print are also important to us and our customers. I love how the brand disrupted the market and offers our community a product that they can rely on, whilst remaining stylish and feeling amazing.



Donna Ida: Can you share some highlights and/or challenges that you have faced, since becoming MD of Heist?

Claire Breslin: A recent highlight has been working on the evolution of our collections. We will launch a bodywear capsule of essential bodysuits later this year, and I love these pieces. They are supportive and fit amazingly well on all body shapes. Versatility has been key in designing this collection, and every piece can be styled for day or night. I have also enjoyed building our team. I work with talented and dedicated experts whose enthusiasm and passion for the brand drives me every day.

Any business leader faces challenges, and in the Direct to Consumer space, adapting this fast changing landscape requires flexibility, and a dynamic approach - our customers love new products and we try to react to customer feedback as quickly as we can. Every day is different, but always exciting, and I'm lucky to have an amazing team. We enjoy solving each problem together.


Pictured: Heist Contour Seamless Legging


Donna Ida: Do you have a favourite Heist garment or collection, and why?

Claire Breslin: Currently I'm obsessed with our red 35 denier tights; so many influencers and celebrities are wearing them and they make a real statement. They're nearly sold out! I have also been living in our Contour Leggings which are super comfortable, but also give you an extra flattering fit. I love these with oversized cashmere sweaters and a boy fit t-shirt with a blazer when they weather warms up.



Donna Ida: Can you share your vision for the brand, going forwards, and what's next for Heist?

Claire Breslin: We have so many exciting plans for our tights collections. Offering solutions-based products is in Heist's DNA, and we're working on newness from heat generation, to anti-cellulite properties. We are currently working with specialist manufacturers to produce market leading products which our customers will love. I'm excited about our Bodywear collection, and building the collection to be the ultimate in foundation pieces for any wardrobe. We are also launching in China this year and in a number of US department stores as we have many loyal US customers, so that's pretty exciting!




Donna Ida: What makes Heist and Donna Ida a dream brand duo?

Claire Breslin: I have always been a fan of Donna Ida and your commitment to designing denim that shapes and flatters the body, whilst putting comfort at the heart of the product, which is also our ethos at Heist. We both create products that empower and make you feel good, for all body shapes. I have a large denim collection myself and, like tights, they are the foundation of a great wardrobe.


Thank you, Claire! Enter our exciting DONNA IDA X HEIST giveaway now.


Competition now closed



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