Donna Ida Denim Drive at Lucy in Disguise

Sarah Owen supporting the Donna Ida denim drive at Lucy in Disguise

The lovely Lucy in Disguise opened its doors Saturday the 18th of September to the crowds of shoppers in Covent Garden. Donna Ida were there to show their support (and shop a little) and check on the denim capsule in store. We also brought down our denim drive car  and parked it outside to further promote the denim drive in aid of charity Jeans for Genes.

The Donna Ida denim drive car will now be parked at Westfield Shopping centre in the atrium for the Westfield Car boot this week. You can bring in your donations to the car at Westfield, Lucy in Disguise Covent Garden and all three Donna Ida boutiques. Don't forget to collect your £20 denim voucher for each pair of unwanted jeans you donate!

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